Building a Sports Culture
For the past decade, the province of Quebec has positioned itself as a congenial host for international sport events, but not just for the…
Features
Fans First
Photo: Toronto Blue Jays Everyone’s talking about fan engagement, but in a world of fragmented media and short attention spans, what does that really…
Let Loose
When 365 Sports founder Jesse Fulton was just a young skater kid, he had his first taste of experiential marketing. He attended a skateboard…
All-star for everyone
It’s NBA Canada’s time to shine. All-Star 2016 was much more than a mid-February frenzy of star athletes, celebrities and exclusive parties. NBA Canada…
Enter the Fan Zone
Why are a growing number of Canadian destinations creating fan zones where people congregate, party and even watch the game on a big screen……
Elevate the fan experience
Last fall, as the Toronto Blue Jays roared towards the post-season, there was one moment that best illustrated fan excitement: On October 16,…
Ticket Deposit Drives
If the competition to host the 2017 Tim Hortons Brier is any indication, crowdsourcing may well become part of the bid process Crowdsourcing…
Airbnb plays ball
For an increasingly athletic-looking Airbnb, Inc., it was a game-winning goal, a home run and a slam dunk rolled into one. In March,…
Legacies of the Pan Am / Parapan Am Games
Even before the Games kick off July 10, host communities are talking about the lasting legacies of this once-in-a-generation event Download Your Pan-Am Venue…
2015 Year of Sport: Canada hosts the World
Canada hosts the world By Ron Johnson, Spring 2015 Who doesn’t remember where they were when Sidney Crosby scored the Gold medal-winning goal during…
A Collective Vision: St. John’s Region
STEP (Sport Tourism Event Partenership) St. John’s was created almost two years ago to advance the Newfoundland and Labrador capital region as a premiere…
Does your town have a sport hosting policy?
By Ron Johnson, Fall 2014 As a $3.6-billion business, there is no longer any doubt of Canadian sport tourism’s impact on everything from economics,…
Prime Time: Canada 55+ Games
Competitive events for the 55+ crowd are booming. Seniors are more fitness and health-conscious, and have higher disposable incomes, than previous generations. They love…
CHASING SPORT TOURISM
By Ron Johnson, Fall 2014 It went down as the great blue jean and beer shortage of March, 2012. The northern Ontario town of…