Site Selection Services
Site selection companies aim to save time and money—it’s worth looking into. By Connie Jeske Crane SERVICES AT A GLANCEWhat assistance can site selection…
Features
ONTARIO SOCCER: BUILDING AN ESPORTS COMMUNITY
How Ontario Soccer is Connecting With the Next Generation When first researching the esports phenomenon, Ontario Soccer officials had an ‘aha!’ moment when they…
If you see something, say something.
But then what?
Proactive policies to protect young athletes against sexual abuse By Wendy Helfenbaum The overwhelming majority of coaches, staff and volunteers who get involved in…
Managing Difficult Volunteers
The success of any sport competition depends upon the dedication, knowledge and generosity of its volunteers. But what about those who break the rules,…
A Welcome MAT
Ontario’s new Municipal Accommodation Tax is a windfall for local sport tourism initiatives. By Bonnie Schiedel Taxes are rarely cause for celebration, but when…
Missing in Action
Political defections during international sport events are more common than you might think. Here’s what to do if visiting athletes or coaches go missing…
Women + Sport Leadership
Women + Sport Leadership There is a strong movement to improve the representation of women in senior leadership and decision-making roles. By Angela Kryhul…
Tapping into China’s sports appetite
Boasting a billion-plus population and rising consumer clout, China has international CEOs, prime ministers and NBA execs alike hopping on planes seeking out new…
Meet the St. John’s Edge
When the St. John’s hockey team, the IceCaps, moved to Laval, Que., a door opened and in walked the National Basketball League of Canada…
Touch Point and Journey Mapping
Standing in line for beer with fans is sometimes part of the job for Bradly J. Sax, senior executive at Delaware North, a Buffalo,…
Social Media Panel
Angela Kryhul: What’s the best way to get your social media strategy on-track? Marc Dinsdale: At Facebook and Instagram we’re talking to our partners…
Fantasy Free-for-all
Last August, a sold-out crowd of more than 15,000 packed Toronto’s Air Canada Centre for the North American finals of League of Legends, a…
You Can Play
“That’s so gay!” “He throws like a girl!” Too often, words like these filter out from locker rooms across the country. We want our…
Canada in 2017: Industry Roundtable
Angela Kryhul: Tell us about a trend, opportunity or challenge that’s on your radar for 2017. David Patterson: One of the trends we’ve seen…
The Fan Engagement Challenge
In today’s fragmented market, making personal connections with sports fans, and keeping them engaged, is an ongoing concern. To kickoff its very first editorial…
Building a Sports Culture
For the past decade, the province of Quebec has positioned itself as a congenial host for international sport events, but not just for the…
Fans First
Photo: Toronto Blue Jays Everyone’s talking about fan engagement, but in a world of fragmented media and short attention spans, what does that really…
Let Loose
When 365 Sports founder Jesse Fulton was just a young skater kid, he had his first taste of experiential marketing. He attended a skateboard…
All-star for everyone
It’s NBA Canada’s time to shine. All-Star 2016 was much more than a mid-February frenzy of star athletes, celebrities and exclusive parties. NBA Canada…
Enter the Fan Zone
Why are a growing number of Canadian destinations creating fan zones where people congregate, party and even watch the game on a big screen……