19TH ANNUAL CANADIAN SPONSORSHIP LANDSCAPE STUDY
Sponsorship is gaining momentum. The latest edition of the Annual Canadian Sponsorship Landscape Study (covering the 2024 calendar year) reveals industry growth attributed to…
Inside Track
OUT + ABOUT SPRING 2026
SpoHo XperienceOctober 29-30, 2025Regina 5 To Watch 2025Canada’s Sports Business AwardsOctober 23, 2025Toronto PrimeTime Sports Management ConferenceNovember 2-4, 2025Toronto PHOTOS: KRISTINA LAUKKANEN
Doing More with Less
The new playbook for event gifting and recognition. By Angela Kryhul As budgets tighten and expectations rise, rewards and recognition are entering a more…
Care Where it Counts
Inside Whimble’s Event-ready Model By Cindy McGlynn Whimble founder and CEO Emma Brown has spent a lot of time at football games. It’s not…
REQUIRED READING
By Cindy McGlynn 5 Trends Impacting Every Event Pro in 2026 is a smart, practical read for today’s event organizers. This annual trends round-up…
A League of Their Own
By Cindy McGlynn Until retired Olympian Diana Matheson took matters into her own hands, Canada was one of the last nations without a women’s…
Tracking Maltreatment Trends in Hockey
By Cindy McGlynn Hockey Canada’s latest Tracking Maltreatment in Sanctioned Hockey report outlines how the sport is identifying and responding to maltreatment nationwide. The…
New Tools Measure SPAR’s Impact
By Cindy McGlynn Sports, physical activity and recreation (SPAR) are crucial to good health and thriving communities. They’re also great for the economy, though…
PARTNERSHIP LAUNCHES FIRST INITIATIVES
By Cindy McGlynn Gymnastics Canada and Cirque du Soleil awarded the first ever Cirque du Soleil Artistic Performance Award to Olympian Félix Dolci at…
2027 WORLD JUNIORS COMING TO EDMONTON AND RED DEER
By Cindy McGlynn Edmonton and Red Deer will co-host the 2027 IIHF World Junior Championship from December 26, 2026, to January 5, 2027. Edmonton’s…
BRANTFORD CENTRE TO HOST BULLDOGS AND BIG EVENTS
By Cindy McGlynn Brantford’s new Sports & Entertainment Centre could break ground in 2026 and open its doors by late 2027. The 5,000-seat venue…
READY FOR ARCTIC WINTER GAMES
By Cindy McGlynn Biathlon Yukon’s new $3.8-million Whitehorse facility hosted the snowshoe and ski biathlon races for the 2026 Arctic Winter Games. Funded by…
PICKLEBALL CANADA FACILITY GUIDE BOOK
By Cindy McGlynn Facility shortages are one of the biggest barriers to accessing this popular sport. Pickleball Canada’s free Facility Guidebook aims to help. Developed with IPoP (Inclusive Place of Pickleball), it answers key questions about leasing, buying or…
ROGERS CHARITY CLASSIC RAISES $26.6M FOR ALBERTA YOUTH
By Cindy McGlynn Richard Green and other PGA stars raised a record $26.6 million for 316 Alberta children’s charities at the 2025 Rogers Charity…
F1’S POPULARITY FUELLED BY GEN Z AND WOMEN
By Cindy McGlynn High speeds and great stories mean F1 racing is quickly growing in popularity, with Gen Z fans and women leading the…
Early Days for AI Adoption
An Alberta exploratory study finds early AI use by sports and recreation departments is focused on brainstorming and time savings. By Angela Kryhul AI is showing up…
SPOHOX 2025: Lessons in Resilience, Innovation and Community
From shark attacks to urban snowboarding, SPOHOX 2025 offered actionable insights on resilience, risk-taking, efficiency and community impact. By Angela Kryhul Launched in 2023…
RAINBOW REGISTERED
Setting the Standard for Inclusive Practices By Angela Kryhul Rainbow Registered accreditation is emerging as a national benchmark for organizations committed to diversity and…
Out + About Fall 2025
Sport Events Congress March 18-20, 2025 Calgary Canadian Meetings + Events Expo August 12-13, 2025 Toronto Tourisme Outaouais Toronto Blue Jays Game Client appreciation event May 14, 2025 CCAA Canadian Collegiate…
AI is the future fans already expect
Two recent studies show just how much artificial intelligence is already reshaping fan expectations. Today’s audiences want personalized, real-time and immersive engagement, and they…