How to Hire a Motorcoach
By Allan Lynch While Steppenwolf celebrated unscripted adventure, sports teams have schedules to keep and no time for unplanned diversions. After years of pandemic…
Inside Track
How to Reduce Food Waste at your Sporting Event
By Connie Jeske Crane “What happens with that food?” More fans today ask about waste, says Sharnell Hordo, vice-president, hospitality for Rogers Place and…
Tips for Creating Neuro Inclusive Spaces
By Connie Jeske Crane By their nature, sporting events tend to pack a wallop of sensory stimulation—the slap of pucks or thwack of racquets,…
BY THE NUMBERS: 2025 IIHF WORLD JUNIOR CHAMPIONSHIP
DECEMBER 26, 2024 – JANUARY 5, 2025OTTAWA SOURCE: HOCKEY CANADA
BY THE NUMBERS: INVICTUS GAMES 2025
FEBRUARY 8-16, 2025VANCOUVER AND WHISTLER SOURCE: INVICTUS GAMES VANCOUVER WHISTLER 2025 Photos: Invictus Games Vancouver Whistler 2025 Published March 2025
SPORT TOURISM SUSTAINABILITY 101
The white paper Sustainability 101 for Sports Tourism, by Sports ETA and Rico Solutions, provides practical strategies to integrate sustainability into sports tourism, enhancing…
BLACK ICE
BLACK ICE, a documentary by director Hubert Davis and Uninterrupted Canada, delves into the achievements and struggles of Black professional hockey players who have…
HOCKEY FAN INSIGHTS
Vividata has released a new report comparing the attitudes and actions of Professional Women’s Hockey League (PWHL) and National Hockey League (NHL) fans, as…
The Opportunities in Trump’s Tariff Policies
Canadian economists agree that a sustained trade war with the US will mean higher costs, weaker consumer confidence, and reduced travel spending. Sport leagues,…
Out & About Spring 2025
PrimeTime Sports Management ConferenceNovember 10-12, 2024Toronto Spo Ho Xperience 2024October 28-29, 2024Charlottetown, PEI 2024 Petro-Canada Sport Leadership sportif conferenceNovember 14-15, 2024Regina Photos: Coaching Association…
Takeaways from the 2025 IVEY Sports Leadership Conference
The 2026 FIFA World Cup was a key topic of discussion during the annual IVEY Sports Leadership Conference in late January in London, Ont….
LAUREL WALZAK
Esport Trends to Watch By Connie Jeskie Crane The esports sector is robust. In 2022, Newzoo estimated total esports industry revenue had rocketed to…
OLYMPIC PRIDE BUT GAMES TOO COSTLY
Canada had much to celebrate at the Paris 2024 Olympics, but a new poll by the Angus Reid Institute reveals that most Canadians believe…
Out & About Throwback
20155 TO WATCHToronto 2015Nuit BlancheOttawa 20162016 World Cup of HockeyToronto 2017Canadian Sport Tourism Alliance [un] Golf and Sport Tourism FORE-umOttawa 2019Canadian Sport Tourism Alliance,…
Out & About Fall 2024
Sport Events Congress 2024March 13-15, 2024Winnipeg Jackalope MississaugaJuly 12-14, 2024Mississauga, ON Fan Expo TorontoAugust 21-24, 2024Toronto Canadian Gaming SummitJune 18-20, 2024Toronto Published October 2024
How Wagering is Driving Sport Event Strategies
Fan engagement with live sports is evolving at lightning speed. Canadian leagues are harnessing data from their partnerships with licensed betting operators to capitalize…
How a new cricket fundraiser taps into a growing sport and diverse fan base
By Angela Kryhul, Adrenalin editor On May 31, 2025, cricket enthusiasts of all ages and skill levels will pick up their bats and gather…
How HockeyFest pairs Canada’s favourite sport with a festival experience
By Angela Kryhul HockeyFest, founded in 2018, is a travelling street hockey festival blending Canada’s beloved sport with a family-friendly festival vibe. With a…
Drive Engagement: Why Activations Matter in Sponsorship Agreements
Sponsor partners are asking sport event hosts for more branded and social media content as well as hospitality and advertising opportunities to help drive…
Artificial Intelligence Roundup
How AI Impacts Associations and Not for Profits Ottawa Tourism and The Hague & Partners Convention Bureau surveyed associations and not-for-profit organizations to better…