Inside Track

Out & About Spring 2024

Hyundai NHL Fan Fair 2024February 1–4, 2024Toronto Las Vegas FAM TourJanuary 22–26, 2024Las Vegas, Nevada PrimeTime Sports Management Conference 2023November 12–14, 2023Toronto Sponsorship Marketing…

Pickleball Meets Pedicures

A hilarious new Destination Canada campaign, promoting wintertime vacations, pairs the pickleball craze with an exclusive pop-up spa experience. The DinkDunk Pickleball Spa—named after…

OUA Impact Study

University athletic events make significant economic contributions to communities in Ontario, with total annual impact estimated to be more than $637 million, according to…

Abuse-free Sport Year One

Eighty-six organizations joined the Abuse-Free Sport program in its first year of operation, including all federally-funded national sport organizations and several multisport service organizations,…

EDI Path Forward

Hockey Canada’s new Equity, Diversity and Inclusion (EDI) Path Forward strategy details a commitment to driving sustainable change. The document outlines 13 objectives and…

Pickleball the Mall

Pickleball is helping to revive vacant malls in the United States, according to research by Jones Lang LaSalle (JLL). Pickleball America has leased over…

#WeCan Documentary Series

A new documentary series provides a fascinating look behind the scenes as Canada’s women’s national soccer team prepared to compete in the 2023 FIFA…