SPOHOX 2025: Lessons in Resilience, Innovation and Community
From shark attacks to urban snowboarding, SPOHOX 2025 offered actionable insights on resilience, risk-taking, efficiency and community impact. By Angela Kryhul Launched in 2023…
Inside Track
RAINBOW REGISTERED
Setting the Standard for Inclusive Practices By Angela Kryhul Rainbow Registered accreditation is emerging as a national benchmark for organizations committed to diversity and…
Out + About Fall 2025
Sport Events Congress March 18-20, 2025 Calgary Canadian Meetings + Events Expo August 12-13, 2025 Toronto Tourisme Outaouais Toronto Blue Jays Game Client appreciation event May 14, 2025 CCAA Canadian Collegiate…
AI is the future fans already expect
Two recent studies show just how much artificial intelligence is already reshaping fan expectations. Today’s audiences want personalized, real-time and immersive engagement, and they…
Going the Distance
Sports fans are fuelling the bleisure travel trend, extending game days into getaways with family and friends. According to Expedia Group’s 2025 Sports Tourism…
Blocking the Trolls
How Calgary Wild FC is protecting its players from digital harms. By Sarah B. Hood As a soccer player, your shin guards protect you…
Rugby Canada and The Tragically Hip Join Forces for Women’s Rugby
A partnership between Rugby Canada and The Tragically Hip aims to raise $1 million in support of Canada’s women’s rugby team. Central to the…
Hate the Player in production
Production kicked off this past summer on Hate the Player: The Ben Johnson Story, a six episode comedic miniseries reexamining the Canadian sprinter’s 1988…
We Were Broncos documentary series
Ryan Straschnitzki, paralyzed in the 2018 Humboldt Broncos hockey team bus crash, stars in We Were Broncos, a six-part AMI documentary series. The story…
PwC Survey: Younger fans spend more, watch differently
A recent PwC survey highlights a pivotal shift in how younger fans, ages 18 to 34, engage with sports. With shrinking attention spans and…
IMPACT X Spotlights Bold Sports Sponsorships
Impact X: Where Creativity Meets Performance, an annual showcase from SportsPro and SportQuake, features 50 standout case studies of brand partnerships driving innovation in…
Boston Pizza’s Recipe for Laughs
Boston Pizza turned up the fun for sports fans this year with two unforgettable campaigns. In April, the restaurant chain debuted Champion Room Spray,…
Let’s Get Phygital: Where Physical Sport Meets Digital Gaming
Phygital International has announced Abu Dhabi as the host city for the Games of the Future 2025, taking place December 18 to 23. The…
Rock League Sweeps into Action
The Curling Group will launch Rock League, the first global professional curling league, in April 2026. Featuring mixed-gender franchises from Canada, Europe, Asia-Pacific and…
AI and Apps are Redefining the Fan Experience
Sports fans are demanding more personalized, real-time and immersive experiences, according to a new IBM study. By Angela Kryhul, Editor, ADRENALIN A new global…
AI Search: Visibility Strategies for Sport Organizations
AI Overviews is reshaping how people find information online. To stay visible, your content needs credibility, clarity and must present across the platforms AI…
Want a More Engaging Event? Start with the Speaker
In today’s fast-changing workplace, the right speaker can do more than just deliver a talk—they can spark transformation. As Adrien Tombari, founder of Montreal-based…
Opening Doors to Para Sports
An expert panel explores ideas to enhance inclusivity in sports, from making venues and accommodations more accessible to increasing the visibility of para sports…
How to Hire a Motorcoach
By Allan Lynch While Steppenwolf celebrated unscripted adventure, sports teams have schedules to keep and no time for unplanned diversions. After years of pandemic…
How to Reduce Food Waste at your Sporting Event
By Connie Jeske Crane “What happens with that food?” More fans today ask about waste, says Sharnell Hordo, vice-president, hospitality for Rogers Place and…