FIFA’S Ripple Effect
A snapshot of the spending, sentiment and surprising spinoffs of FIFA World Cup 2026. 60.9% of brands activated around the World Cup without rights,…
Inside Track
OUT + ABOUT FALL 2026
Destination VancouverFIFA Watch PartyToronto FIFA Fan FestivalToronto Sport Events CongressMarch 9–12, 2026Mississauga, ON Toronto Blue JaysRegina Hotel AssociationAugust 26, 2026Toronto Hockey Hall of FameIndustry…
Night Moves
Drone shows are a high-impact way to rally fans, build anticipation and tell team stories. By Cindy McGlynn WHEN THE stadium lights go down,…
Book a Better Block
Finding group blocks trickier to book lately? Try these expert tips for smoother hotel arrangements for your team. By Connie Jeske Crane IT’S ALMOST…
Idea File
Toronto Marriott City Centre, the only hotel in North America located inside a Major League Baseball stadium, recently introduced The Rawlings Room. Created in…
Fan Travel Motivation
A YouGov report on sport tourism across Canada, Mexico and the US shows fans are travelling for the total experience, including atmosphere, excitement and…
10 Ways Women are Reshaping Sports & Fandom
1 — 71% increase in women’s sports minutes viewed (2022 to 2025) 2 — 19% decline in share of audiences reporting “no interest” in…
Sponsorship Holds Strong
Sponsorship is now worth $4.7-billion in Canada, with an estimated $2.99 billion spent on sponsorship rights fees in 2025. According to the 20th Canadian…
NFL Fandom Runs Deep in Canada
The NFL has built a serious fanbase north of the border. New Vividata research shows 10.5 million Canadian adults identify as NFL fans, with…
How AI is Reshaping Fan Expectations
Canadian sports fans are embracing AI-powered tools, but they want tech that makes game day easier, faster and more personal. The IBM Sports Intelligence…
How Sport Develops Future Leaders
New Canadian data from Girls Who Play Change the Game shows how sport participation shapes confidence, ambition and career readiness. By Angela Kryhul, editor,…
10 FIFA-inspired Foodservice Tips for Sporting Events
By Angela Kryhul From game-day surges to shifting guest behaviour, experts from Destination Toronto, Destination Vancouver and Boston Pizza reveal how foodservice operators can…
19TH ANNUAL CANADIAN SPONSORSHIP LANDSCAPE STUDY
Sponsorship is gaining momentum. The latest edition of the Annual Canadian Sponsorship Landscape Study (covering the 2024 calendar year) reveals industry growth attributed to…
OUT + ABOUT SPRING 2026
SpoHo XperienceOctober 29-30, 2025Regina 5 To Watch 2025Canada’s Sports Business AwardsOctober 23, 2025Toronto PrimeTime Sports Management ConferenceNovember 2-4, 2025Toronto PHOTOS: KRISTINA LAUKKANEN
Doing More with Less
The new playbook for event gifting and recognition. By Angela Kryhul As budgets tighten and expectations rise, rewards and recognition are entering a more…
Care Where it Counts
Inside Whimble’s Event-ready Model By Cindy McGlynn Whimble founder and CEO Emma Brown has spent a lot of time at football games. It’s not…
REQUIRED READING
By Cindy McGlynn 5 Trends Impacting Every Event Pro in 2026 is a smart, practical read for today’s event organizers. This annual trends round-up…
A League of Their Own
By Cindy McGlynn Until retired Olympian Diana Matheson took matters into her own hands, Canada was one of the last nations without a women’s…
Tracking Maltreatment Trends in Hockey
By Cindy McGlynn Hockey Canada’s latest Tracking Maltreatment in Sanctioned Hockey report outlines how the sport is identifying and responding to maltreatment nationwide. The…
New Tools Measure SPAR’s Impact
By Cindy McGlynn Sports, physical activity and recreation (SPAR) are crucial to good health and thriving communities. They’re also great for the economy, though…