Features

Social Media Panel

Angela Kryhul: What’s the best way to get your social media strategy on-track? Marc Dinsdale: At Facebook and Instagram we’re talking to our partners…

Fantasy Free-for-all

Last August, a sold-out crowd of more than 15,000 packed Toronto’s Air Canada Centre for the North American finals of League of Legends, a…

You Can Play

“That’s so gay!” “He throws like a girl!”  Too often, words like these filter out from locker rooms across the country. We want our…

The Fan Engagement Challenge

In today’s fragmented market, making personal connections with sports fans, and keeping them engaged, is an ongoing concern. To kickoff its very first editorial…

Fans First

Photo: Toronto Blue Jays Everyone’s talking about fan engagement, but in a world of fragmented media and short attention spans, what does that really…

Let Loose

When 365 Sports founder Jesse Fulton was just a young skater kid, he had his first taste of experiential marketing. He attended a skateboard…

All-star for everyone

All-star for everyone

It’s NBA Canada’s time to shine. All-Star 2016 was much more than a mid-February frenzy of star athletes, celebrities and exclusive parties. NBA Canada…

Enter the Fan Zone

Why are a growing number of Canadian destinations creating fan zones where people congregate, party and even watch the game on a big screen……

Ticket Deposit Drives

Ticket Deposit Drives

  If the competition to host the 2017 Tim Hortons Brier is any indication, crowdsourcing may well become part of the bid process Crowdsourcing…

Airbnb plays ball

Airbnb plays ball

  For an increasingly athletic-looking Airbnb, Inc., it was a game-winning goal, a home run and a slam dunk rolled into one. In March,…