Inside Spo Ho Xperience 2024: Industry Leaders Share Fan Engagement Tactics
By Angela Kryhul In today’s fast-evolving sports landscape, engaging fans goes beyond the game itself. A panel of industry experts recently explored the dynamic…
By Angela Kryhul In today’s fast-evolving sports landscape, engaging fans goes beyond the game itself. A panel of industry experts recently explored the dynamic…
How the Indigenous painter’s spiritual connection to the land inspired two legacy art projects in British Columbia By Wendy Helfenbaum Levi Nelson, an Indigenous…
How the organizing team is building on Vancouver and Whistler’s past Olympic success and solid Indigenous partnerships to reignite that magical spirit in 2025….
NEW MARKETS OPEN UP FOR A FLOURISHING LEAGUE By Sarah B. Hood With the founding of the Canadian Premier League (CPL) in 2017, homegrown…
Volleyball Canada’s Successful Merchandise Strategy By Connie Jeske Crane We tend to associate fan gear—colourful jerseys, ball caps, wacky foam hands—with major league sports….
By Angela Kryhul Engaging Your Female Fans 2024 marked a turning point for women’s sports. As the Professional Women’s Hockey League (PWHL) made headlines,…