Articles

FIFA’S Ripple Effect

A snapshot of the spending, sentiment and surprising spinoffs of FIFA World Cup 2026. 60.9% of brands activated around the World Cup without rights,…

OUT + ABOUT FALL 2026

Destination VancouverFIFA Watch PartyToronto FIFA Fan FestivalToronto Sport Events CongressMarch 9–12, 2026Mississauga, ON Toronto Blue JaysRegina Hotel AssociationAugust 26, 2026Toronto Hockey Hall of FameIndustry…

Night Moves

Drone shows are a high-impact way to rally fans, build anticipation and tell team stories. By Cindy McGlynn WHEN THE stadium lights go down,…

Book a Better Block

Book a Better Block

Finding group blocks trickier to book lately? Try these expert tips for smoother hotel arrangements for your team. By Connie Jeske Crane IT’S ALMOST…

Inspiration on Ice

Ochapowace First Nation brought community strengths to the 2026 National Aboriginal Hockey Championships By Sarah B. Hood MANITOBA and Alberta were dominant at the…

Same-Side Strategy

Same-Side Strategy

How Kelowna brought together tourism, business,volunteers and residents to transform the Memorial Cuptournament into a celebration of place. By Doug Wallace HOW DOES a…

Base Camp Heroes

Canada’s two FIFA Team Base Camps prove major-event impact isn’t limited to match venues. Sometimes, the biggest opportunity is behind the scenes. By Sarah…

Portland, Oregon

Creative, inclusive and sports-ready, Portland likes to do things its own way. For sport event organizers, that means a destination where major venues, a…

Game Plan for Growth

For niche sports seeking a larger stage, Ringette Canada offers a sharp case study in purposeful growth. By Connie Jeske Crane WITH A STRING…

Love Before Legacy

With no roster history or iconic moments to draw on, Toronto Tempo built its audience from the ground up by creating strong community belonging…

Idea File

Toronto Marriott City Centre, the only hotel in North America located inside a Major League Baseball stadium, recently introduced The Rawlings Room. Created in…

Fan Travel Motivation

A YouGov report on sport tourism across Canada, Mexico and the US shows fans are travelling for the total experience, including atmosphere, excitement and…

Sponsorship Holds Strong

Sponsorship is now worth $4.7-billion in Canada, with an estimated $2.99 billion spent on sponsorship rights fees in 2025. According to the 20th Canadian…