19TH ANNUAL CANADIAN SPONSORSHIP LANDSCAPE STUDY
Sponsorship is gaining momentum. The latest edition of the Annual Canadian Sponsorship Landscape Study (covering the 2024 calendar year) reveals industry growth attributed to…
Articles
SOURCING INDIGENOUS-MADE ARTISTS AND GIFTS
Indspire’s Gift Guide is a great resource for sport event organizers seeking beautiful, authentic gifts By Wendy Helfenbaum To celebrate Indigenous artists’ creativity and…
Doing More with Less
The new playbook for event gifting and recognition. By Angela Kryhul As budgets tighten and expectations rise, rewards and recognition are entering a more…
Care Where it Counts
Inside Whimble’s Event-ready Model By Cindy McGlynn Whimble founder and CEO Emma Brown has spent a lot of time at football games. It’s not…
Safeguarding the Beautiful Game
Toronto and Vancouver go all out for safety and security By Sarah B. Hood To call the global men’s soccer championship a big undertaking…
2025 Canada Games
New facilities, revived sports, sustainability benchmarks and community buy-in ensure the 2025 Canada Games have lasting impact. By Allan Lynch Fast facts: 2025 Canada…
Skijoring
A wild fusion of rodeo culture and full-throttle ski racing. By Connie Jeske Crane What is Skijoring? Skijor Canada calls skijoring one of the…
REGINA: BUILT TO HOST
By Angela Kryhul You can’t talk about sport in Regina without mentioning the Saskatchewan Roughriders, Mosaic Stadium and the REAL District. Together, they anchor…
GROWTH MINDSET
Inside the Royal Canadian Legion’s Mission to Expand the Legion National Youth Track and Field Championships By Connie Jeske Crane The alumni list is…
HOCKEY CANADA’S INDIGENOUS ADVISORY CIRCLE
By Wendy Helfenbaum IN NOVEMBER 2025, Hockey Canada created its first Indigenous Advisory Circle (IAC) to guide efforts to advance reconciliation with Indigenous Peoples…
REQUIRED READING
By Cindy McGlynn 5 Trends Impacting Every Event Pro in 2026 is a smart, practical read for today’s event organizers. This annual trends round-up…
A League of Their Own
By Cindy McGlynn Until retired Olympian Diana Matheson took matters into her own hands, Canada was one of the last nations without a women’s…
Tracking Maltreatment Trends in Hockey
By Cindy McGlynn Hockey Canada’s latest Tracking Maltreatment in Sanctioned Hockey report outlines how the sport is identifying and responding to maltreatment nationwide. The…
New Tools Measure SPAR’s Impact
By Cindy McGlynn Sports, physical activity and recreation (SPAR) are crucial to good health and thriving communities. They’re also great for the economy, though…
PARTNERSHIP LAUNCHES FIRST INITIATIVES
By Cindy McGlynn Gymnastics Canada and Cirque du Soleil awarded the first ever Cirque du Soleil Artistic Performance Award to Olympian Félix Dolci at…
2027 WORLD JUNIORS COMING TO EDMONTON AND RED DEER
By Cindy McGlynn Edmonton and Red Deer will co-host the 2027 IIHF World Junior Championship from December 26, 2026, to January 5, 2027. Edmonton’s…
BRANTFORD CENTRE TO HOST BULLDOGS AND BIG EVENTS
By Cindy McGlynn Brantford’s new Sports & Entertainment Centre could break ground in 2026 and open its doors by late 2027. The 5,000-seat venue…
READY FOR ARCTIC WINTER GAMES
By Cindy McGlynn Biathlon Yukon’s new $3.8-million Whitehorse facility hosted the snowshoe and ski biathlon races for the 2026 Arctic Winter Games. Funded by…
PICKLEBALL CANADA FACILITY GUIDE BOOK
By Cindy McGlynn Facility shortages are one of the biggest barriers to accessing this popular sport. Pickleball Canada’s free Facility Guidebook aims to help. Developed with IPoP (Inclusive Place of Pickleball), it answers key questions about leasing, buying or…
ROGERS CHARITY CLASSIC RAISES $26.6M FOR ALBERTA YOUTH
By Cindy McGlynn Richard Green and other PGA stars raised a record $26.6 million for 316 Alberta children’s charities at the 2025 Rogers Charity…