Inside Spo Ho Xperience 2024: Industry Leaders Share Fan Engagement Tactics
By Angela Kryhul In today’s fast-evolving sports landscape, engaging fans goes beyond the game itself. A panel of industry experts recently explored the dynamic…
Articles
ARTIST LEVI NELSON
How the Indigenous painter’s spiritual connection to the land inspired two legacy art projects in British Columbia By Wendy Helfenbaum Levi Nelson, an Indigenous…
Invictus Games 2025
How the organizing team is building on Vancouver and Whistler’s past Olympic success and solid Indigenous partnerships to reignite that magical spirit in 2025….
INTERNATIONAL SUMMER SERIES OF SOCCER
NEW MARKETS OPEN UP FOR A FLOURISHING LEAGUE By Sarah B. Hood With the founding of the Canadian Premier League (CPL) in 2017, homegrown…
Merch Madness
Volleyball Canada’s Successful Merchandise Strategy By Connie Jeske Crane We tend to associate fan gear—colourful jerseys, ball caps, wacky foam hands—with major league sports….
RALLY YOUR FEMALE FANS
By Angela Kryhul Engaging Your Female Fans 2024 marked a turning point for women’s sports. As the Professional Women’s Hockey League (PWHL) made headlines,…
Winnipeg, Manitoba
By Sarah B. Hood Home to such pro teams as the Jets of the NHL, the Blue Bombers of the CFL and Valour FC…
THE ROAD AHEAD
Sport Tourism’s Biggest Challenges and Brightest Opportunities By Angela Kryhul OUR CONTRIBUTORSJoel Cowley, CEO, the Calgary Stampede organizationMicah Desforges, founder & CEO, Tribu ExpérientielBenoit…
A DECADE OF MILESTONES
Since Adrenalin debuted in 2014, the sports tourism sector has seen significant highs and lows. Milestones like hosting the 2015 FIFA Women’s World Cup…
LAUREL WALZAK
Esport Trends to Watch By Connie Jeskie Crane The esports sector is robust. In 2022, Newzoo estimated total esports industry revenue had rocketed to…
OLYMPIC PRIDE BUT GAMES TOO COSTLY
Canada had much to celebrate at the Paris 2024 Olympics, but a new poll by the Angus Reid Institute reveals that most Canadians believe…
How London turned a historic ballpark into a tourist hub
By Allan Lynch One of the curious benefits of the COVID lockdown was a project to reposition Labatt Memorial Park as a place of…
How a new cricket fundraiser taps into a growing sport and diverse fan base
By Angela Kryhul, Adrenalin editor On May 31, 2025, cricket enthusiasts of all ages and skill levels will pick up their bats and gather…
How HockeyFest pairs Canada’s favourite sport with a festival experience
By Angela Kryhul HockeyFest, founded in 2018, is a travelling street hockey festival blending Canada’s beloved sport with a family-friendly festival vibe. With a…
Artificial Intelligence Roundup
How AI Impacts Associations and Not for Profits Ottawa Tourism and The Hague & Partners Convention Bureau surveyed associations and not-for-profit organizations to better…
Business Highlights from the 2024 NHL All-Star Weekend in Toronto
$54M estimated economic impact 35% rise in hotel accommodation demand 3K+ game contest entries 390K+ social reach from NHL content 20+ clients and media…
Canada can’t afford to fall behind
If Canada fails to address the critical shortage of hospitality workers, inadequate air access throughout the country and a shortfall in hotel accommodations, we…
How to Build a Female Fan Base
For sport organizations wishing to build their female fan base, Deloitte’s Sports Fan Insights study reveals that sports fandom and engagement among women is…
Hoop Dreams: WNBA Goods platform boosts small business growth
WNBA Goods platform boosts small business growth By Wendy Helfenbaum In anticipation of the first Women’s National Basketball Association (WNBA) game in Canada last…
Out & About Spring 2024
Hyundai NHL Fan Fair 2024February 1–4, 2024Toronto Las Vegas FAM TourJanuary 22–26, 2024Las Vegas, Nevada PrimeTime Sports Management Conference 2023November 12–14, 2023Toronto Sponsorship Marketing…