Softball Canada’s New Indigenous-Themed Logo
Nationwide consultation informs a graphic image that represents First Nations, Inuit and Métis Cultures. By Sarah B. Hood In 2015, the Truth and Reconciliation…
Articles
How to Hire a Motorcoach
By Allan Lynch While Steppenwolf celebrated unscripted adventure, sports teams have schedules to keep and no time for unplanned diversions. After years of pandemic…
How to Reduce Food Waste at your Sporting Event
By Connie Jeske Crane “What happens with that food?” More fans today ask about waste, says Sharnell Hordo, vice-president, hospitality for Rogers Place and…
Tips for Creating Neuro Inclusive Spaces
By Connie Jeske Crane By their nature, sporting events tend to pack a wallop of sensory stimulation—the slap of pucks or thwack of racquets,…
ISU Short Track World Tour
How Speed Skating Canada organized an international event in just one week. By Sarah B. Hood No one at Speed Skating Canada expected to…
Charlottetown, PEI
By Angela Kryhul As the sport hosting capital of Prince Edwad Island, competitions are woven into Charlottetown’s fabric. With sport hosting expertise, passionate volunteers…
Mitigating The Meltdown
How outdoor sports stakeholders can manage the effects of warmer winters. By Wendy Helfenbaum EACH YEAR, the Canadian snowsports industry generates $9.1 billion in…
Strength in Numbers
New Brunswick’s New Sports Tourism Strategy By Angela Kryhul NEW BRUNSWICK is developing a sport tourism strategy that aims to pool resources, maximize strengths…
DIANA MATHESON
By Wendy Helfenbaum Diana Matheson, founder and chief growth officer of Canada’s new professional women’s soccer league, the Northern Super League (NSL), debuted the…
BY THE NUMBERS: 2025 IIHF WORLD JUNIOR CHAMPIONSHIP
DECEMBER 26, 2024 – JANUARY 5, 2025OTTAWA SOURCE: HOCKEY CANADA
BY THE NUMBERS: INVICTUS GAMES 2025
FEBRUARY 8-16, 2025VANCOUVER AND WHISTLER SOURCE: INVICTUS GAMES VANCOUVER WHISTLER 2025 Photos: Invictus Games Vancouver Whistler 2025 Published March 2025
SPORT TOURISM SUSTAINABILITY 101
The white paper Sustainability 101 for Sports Tourism, by Sports ETA and Rico Solutions, provides practical strategies to integrate sustainability into sports tourism, enhancing…
HOCKEY FAN INSIGHTS
Vividata has released a new report comparing the attitudes and actions of Professional Women’s Hockey League (PWHL) and National Hockey League (NHL) fans, as…
The Opportunities in Trump’s Tariff Policies
Canadian economists agree that a sustained trade war with the US will mean higher costs, weaker consumer confidence, and reduced travel spending. Sport leagues,…
RESIDENT SENTIMENT: How Locals Really Feel About Tourism
A new study reveals that cost of living and quality of life are top of mind. By Angela Kryhul WHAT DO CANADIANS REALLY THINK…
Inside Spo Ho Xperience 2024: Industry Leaders Share Fan Engagement Tactics
By Angela Kryhul In today’s fast-evolving sports landscape, engaging fans goes beyond the game itself. A panel of industry experts recently explored the dynamic…
ARTIST LEVI NELSON
How the Indigenous painter’s spiritual connection to the land inspired two legacy art projects in British Columbia By Wendy Helfenbaum Levi Nelson, an Indigenous…
Invictus Games 2025
How the organizing team is building on Vancouver and Whistler’s past Olympic success and solid Indigenous partnerships to reignite that magical spirit in 2025….
INTERNATIONAL SUMMER SERIES OF SOCCER
NEW MARKETS OPEN UP FOR A FLOURISHING LEAGUE By Sarah B. Hood With the founding of the Canadian Premier League (CPL) in 2017, homegrown…
Merch Madness
Volleyball Canada’s Successful Merchandise Strategy By Connie Jeske Crane We tend to associate fan gear—colourful jerseys, ball caps, wacky foam hands—with major league sports….