Merch Madness
Volleyball Canada’s Successful Merchandise Strategy By Connie Jeske Crane We tend to associate fan gear—colourful jerseys, ball caps, wacky foam hands—with major league sports….
Collectible
Hoop Dreams: WNBA Goods platform boosts small business growth
WNBA Goods platform boosts small business growth By Wendy Helfenbaum In anticipation of the first Women’s National Basketball Association (WNBA) game in Canada last…
How Two Medal Designers Reached for the Stars
By Allan Lynch This year, athletes are mining the Maritimes for medals. Specifically, the gold, silver and bronze that were handed out during the…
NBA’s 75th Shop
The strategy behind limited-edition collectibles celebrating iconic moments in Canadian basketball By Wendy Helfenbaum Throughout the NBA’s 75th Anniversary Season in 2021-22, NBA Canada…
A perfect pairing
Your next wine tasting can benefit the Canadian Olympic Foundation with $1 from every bottle of Team Canada wine going toward its efforts to…
Canadian Premier League CRESTS
The new Canadian Premier League debuts in April 2019 with seven teams across the country. Here’s some of the inspiration behind the league and…
Run With the Best
Run With the Best Designed exclusively for Athletics Canada, the limited edition Nike ACTF Air Zoom Pegasus 34 Running Shoe features the Athletics Canada…
Fabulous Infusion
Fabulous Infusion A refreshing idea: Delta Hotels by Marriott Québec surprised guests attending Québec City Business Destination’s annual educational tour with do-it-yourself infusion kits….
A Piece of the Action
What do you give the sports fanatic who’s already collected the T-shirt, the cap, the hoodie, the scarf, the bobbleheads and maybe even a…
Canada 150
Canada 150 Celebrate Canada’s 150th birthday in 2017 with inspiring gift ideas for everyone on your team————from fans and volunteers to athletes, coaches and…
Para Flip-Flops
Para Flip-Flops With Canada Day just around the corner, the Rio 2016 Paralympic Games fast approaching and National Flip-Flop Day coming up this…
Four-Piece Gift Set
Four-Piece Gift Set The Spector & Co. four-piece gift set features a Donald Jr. portfolio, Harmony Wireless speaker, Donald 6,000 mAh power bank and…
Keepsake Coins
Why not celebrate your sport event by having the Royal Canadian Mint strike a commemorative coin? Collector coins can be designed to capture…