"WickFest has really become what I hoped it would be." — Hayley Wickenheiser

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Alberta Sport Leadership Conference, Edmonton, May 1–4, 2019 Alberta sport tourism leaders gathered the day before the annual Alberta Sport Leadership Conference in Edmonton…

Hayley Wickenheiser’s WickFest

Since Hayley Wickenheiser founded her annual WickFest hockey tournament in 2010 there have been numerous highlights. But one of the most touching moments for…

Managing Difficult Volunteers

The success of any sport competition depends upon the dedication, knowledge and generosity of its volunteers. But what about those who break the rules,…

Spotlight Alberta

The Neighbourly Thing To Do It seems that more cities across the country are pooling their resources with an eye to co-hosting sport competitions…

A Welcome MAT

Ontario’s new Municipal Accommodation Tax is a windfall for local sport tourism initiatives. By Bonnie Schiedel Taxes are rarely cause for celebration, but when…