19TH ANNUAL CANADIAN SPONSORSHIP LANDSCAPE STUDY
Sponsorship is gaining momentum. The latest edition of the Annual Canadian Sponsorship Landscape Study (covering the 2024 calendar year) reveals industry growth attributed to…
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LATEST ARTICLES
SOURCING INDIGENOUS-MADE ARTISTS AND GIFTS
Indspire’s Gift Guide is a great resource for sport event organizers seeking beautiful, authentic gifts By Wendy Helfenbaum To celebrate Indigenous artists’ creativity and…
Doing More with Less
The new playbook for event gifting and recognition. By Angela Kryhul As budgets tighten and expectations rise, rewards and recognition are entering a more…
Care Where it Counts
Inside Whimble’s Event-ready Model By Cindy McGlynn Whimble founder and CEO Emma Brown has spent a lot of time at football games. It’s not…
Safeguarding the Beautiful Game
Toronto and Vancouver go all out for safety and security By Sarah B. Hood To call the global men’s soccer championship a big undertaking…
2025 Canada Games
New facilities, revived sports, sustainability benchmarks and community buy-in ensure the 2025 Canada Games have lasting impact. By Allan Lynch Fast facts: 2025 Canada…
