FIFA’S Ripple Effect
A snapshot of the spending, sentiment and surprising spinoffs of FIFA World Cup 2026. 60.9% of brands activated around the World Cup without rights,…
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OUT + ABOUT FALL 2026
Destination VancouverFIFA Watch PartyToronto FIFA Fan FestivalToronto Sport Events CongressMarch 9–12, 2026Mississauga, ON Toronto Blue JaysRegina Hotel AssociationAugust 26, 2026Toronto Hockey Hall of FameIndustry…
Night Moves
Drone shows are a high-impact way to rally fans, build anticipation and tell team stories. By Cindy McGlynn WHEN THE stadium lights go down,…
Book a Better Block
Finding group blocks trickier to book lately? Try these expert tips for smoother hotel arrangements for your team. By Connie Jeske Crane IT’S ALMOST…
Inspiration on Ice
Ochapowace First Nation brought community strengths to the 2026 National Aboriginal Hockey Championships By Sarah B. Hood MANITOBA and Alberta were dominant at the…
Same-Side Strategy
How Kelowna brought together tourism, business,volunteers and residents to transform the Memorial Cuptournament into a celebration of place. By Doug Wallace HOW DOES a…
