“View

Reader Poll

Which reward category makes up most of your organization's rewards and recognition program?

View Results

Loading ... Loading ...

A PUBLICATION DESIGNED
SPECIFICALLY FOR YOU

Event Rights Holders and Organizers

Sporting Event Planning organizations

Sports Marketing Agencies

Chief Marketing Officers

Corporate Meeting & Incentive Planners



LATEST ARTICLES

Idea File

Toronto Marriott City Centre, the only hotel in North America located inside a Major League Baseball stadium, recently introduced The Rawlings Room. Created in…

Fan Travel Motivation

A YouGov report on sport tourism across Canada, Mexico and the US shows fans are travelling for the total experience, including atmosphere, excitement and…

Sponsorship Holds Strong

Sponsorship is now worth $4.7-billion in Canada, with an estimated $2.99 billion spent on sponsorship rights fees in 2025. According to the 20th Canadian…

NFL Fandom Runs Deep in Canada

The NFL has built a serious fanbase north of the border. New Vividata research shows 10.5 million Canadian adults identify as NFL fans, with…

How AI is Reshaping Fan Expectations

How AI is Reshaping Fan Expectations

Canadian sports fans are embracing AI-powered tools, but they want tech that makes game day easier, faster and more personal. The IBM Sports Intelligence…

SPONSORED NEWS UPDATES