Idea File
Toronto Marriott City Centre, the only hotel in North America located inside a Major League Baseball stadium, recently introduced The Rawlings Room. Created in…
Toronto Marriott City Centre, the only hotel in North America located inside a Major League Baseball stadium, recently introduced The Rawlings Room. Created in…
A YouGov report on sport tourism across Canada, Mexico and the US shows fans are travelling for the total experience, including atmosphere, excitement and…
1 — 71% increase in women’s sports minutes viewed (2022 to 2025) 2 — 19% decline in share of audiences reporting “no interest” in…
Sponsorship is now worth $4.7-billion in Canada, with an estimated $2.99 billion spent on sponsorship rights fees in 2025. According to the 20th Canadian…
The NFL has built a serious fanbase north of the border. New Vividata research shows 10.5 million Canadian adults identify as NFL fans, with…
Canadian sports fans are embracing AI-powered tools, but they want tech that makes game day easier, faster and more personal. The IBM Sports Intelligence…
