Base Camp Heroes
Canada’s two FIFA Team Base Camps prove major-event impact isn’t limited to match venues. Sometimes, the biggest opportunity is behind the scenes. By Sarah…
Features
Touristship: A Fresh Take on Responsible Travel
As destinations work to improve resident support for tourism, Japan’s Touristship concept offers a positive way to guide visitor behaviour and create community benefit….
Game Plan for Growth
For niche sports seeking a larger stage, Ringette Canada offers a sharp case study in purposeful growth. By Connie Jeske Crane WITH A STRING…
Love Before Legacy
With no roster history or iconic moments to draw on, Toronto Tempo built its audience from the ground up by creating strong community belonging…
Safeguarding the Beautiful Game
Toronto and Vancouver go all out for safety and security By Sarah B. Hood To call the global men’s soccer championship a big undertaking…
GROWTH MINDSET
Inside the Royal Canadian Legion’s Mission to Expand the Legion National Youth Track and Field Championships By Connie Jeske Crane The alumni list is…
Pickleball Hits the Sweet Spot
By Cindy McGlynn There’s just no operating manual for managing the kind of growth pickleball is experiencing in Canada right now. With 90,000 paid members and…
Data Driven
The future of sports is generative AI. Are you ready? By Connie Jeske Crane IN SPORTS, AI seems to be accelerating beyond hype to…
Mitigating The Meltdown
How outdoor sports stakeholders can manage the effects of warmer winters. By Wendy Helfenbaum EACH YEAR, the Canadian snowsports industry generates $9.1 billion in…
Strength in Numbers
New Brunswick’s New Sports Tourism Strategy By Angela Kryhul NEW BRUNSWICK is developing a sport tourism strategy that aims to pool resources, maximize strengths…
RESIDENT SENTIMENT: How Locals Really Feel About Tourism
A new study reveals that cost of living and quality of life are top of mind. By Angela Kryhul WHAT DO CANADIANS REALLY THINK…
Inside Spo Ho Xperience 2024: Industry Leaders Share Fan Engagement Tactics
By Angela Kryhul In today’s fast-evolving sports landscape, engaging fans goes beyond the game itself. A panel of industry experts recently explored the dynamic…
RALLY YOUR FEMALE FANS
By Angela Kryhul Engaging Your Female Fans 2024 marked a turning point for women’s sports. As the Professional Women’s Hockey League (PWHL) made headlines,…
THE ROAD AHEAD
Sport Tourism’s Biggest Challenges and Brightest Opportunities By Angela Kryhul OUR CONTRIBUTORSJoel Cowley, CEO, the Calgary Stampede organizationMicah Desforges, founder & CEO, Tribu ExpérientielBenoit…
A DECADE OF MILESTONES
Since Adrenalin debuted in 2014, the sports tourism sector has seen significant highs and lows. Milestones like hosting the 2015 FIFA Women’s World Cup…
Groundbreakers: Professional Women’s Hockey League
How the nascent league is building fandom with the help of key sponsors. By Doug Wallace With six teams so far—Toronto, Ottawa, Montreal, Boston,…
Legacy Spaces
How sport organizations can engage with the Gord Downie & Chanie Wenjack fund
Beyond Doping
Sport industry experts and international law enforcement say match fixing poses an even bigger threat to the integrity of sport than doping.
The Indigenous-led Model
Why the Indigenous-led bid for the 2030 Winter Games is a template for future sport-hosting partnerships.
Burning Questions
How do you plan for the unthinkable? That was a question faced by some 200,000 Canadians who were placed under evacuation orders…