Bay of Quinte Region, Ontario
Photos: Bay of Quinte Tourism If you’ve ever travelled the length of highway between Montreal and Toronto, you can appreciate the centrality of…
Articles
Tyler Mazereeuw
Tyler Mazereeuw has spent 14 years forging partnerships between some of Canada’s biggest properties and brands in film, fashion, live arts, music, and most…
CSTA updates toolkit
CSTA Updates Toolkit The Canadian Sport Tourism Alliance is updating its selection of industry tools and resources. The popular Sport Tourism Economic Assessment Model…
Facebook Sports Stadium is a virtual fan zone
Facebook Sports Stadium is a Virtual Fan Zone When Facebook unveiled Sports Stadium in January (just in time for the NFL Conference Championships and…
League of Legends a varsity sport?
League of Legends a varsity sport? Robert Morris University was the first to make the video game League of Legends a varsity sport and…
Smart Wearables
Smart Wearables AthleteIQ surveyed 763 athletes about their wearable fitness devices. The majority of these athletes participate in triathlons, followed by obstacle course racing…
Flying Circus
What does freestyle skiing have to do with circus acrobatics? It’s not such an odd pairing if you consider that both involve flying through…
Focus on sponsorship activation
CIBC’s Big Game Strategy CIBC was all in this past summer as lead partner of the Toronto 2015 Pan Am/Parapan Am Games. From branded…
Ticket Deposit Drives
If the competition to host the 2017 Tim Hortons Brier is any indication, crowdsourcing may well become part of the bid process Crowdsourcing…
Lessons From a Pride House
When Toronto won the bid to host the Pan Am/Parapan Am Games, a big idea began to percolate: Let’s make Toronto 2015 the most…
Fuelling Women Champions
A new, multi-year program spearheaded by Dairy Farmers of Canada aims to get more women and girls involved in sports. That includes making women’s…
Montreal’s Jackalope Action Sports Festival
The Event Like its namesake, an imaginary animal that’s half-jackrabbit and half-antelope, Montreal’s Jackalope Action Sports Festival is a composite beast. The exuberant three-day…
Livestream your event
When organizers of the British Columbia High School Track & Field Championships decided to livestream the event on a new website called AthleticsCanada.tv, they…
On the Fly: Strategies for Team Air Travel
Team perks Competition for team travel dollars is heating up, and airlines are continually tweaking their offerings. On October 1, WestJet began providing each…
Mental Health First Aid
An expanding program trains mental health crisis responders across Canada By Sarah B. Hood No major sports event takes place without first aid…
Setting Standards of Sustainability
Crowds. Traffic. Trash. Debt. As growth within Canada’s sport tourism sector continues at a healthy clip, there’s more awareness of the potential risks for…
Whistler’s Racecation Strategy
For sport events, the racecation concept is arrestingly simple: why not encourage attendees to linger and turn their trip into a holistic vacation? In…
How to Write a Killer Proposal
Why are so many events still offering the typical gold, silver and bronze sponsorship packages? The idea of gold, silver and bronze has…