Barb MacDonald
Barb MacDonald, communications and media consultant for the Canadian Sport Tourism Alliance and a roster of other clients, has managed media operations for more than…
Articles
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Resiada room block management
If your sport event hinges on participants and spectators coming from out of town, you know that managing room blocks is crucial. But it…
Filling the volunteer gap
How two Ontario communities are recruiting a new generation of volunteers By Bonnie Schiedel Truth: Volunteers can make or break a sport event. Another…
Certified Sports Event Executive
Looking for an edge in sports tourism? One way to show the world you’re bringing your A game is to prove it with a…
Just Opened: Place Bell, Laval
As Quebec’s third-largest city, Laval was long overdue for a large-scale sports venue to support its booming population. Last September, they finally got one:…
The Belleville Senators Builds Its Fan Base
Belleville, Ontario is definitely a hockey town. So when the Belleville Senators—a new American Hockey League (AHL) team and the farm team for…
Team billeting in the sharing economy
To make sure Jean-Paul got to the New York City marathon on time, Jerry let the Trinidadian runner sleep on his couch the night…
Kickoff
Celebrating Canadian sports history First Nations distance runner Tom Longboat’s triumphant Boston Marathon win and figure skater Barbara Ann Scott’s historic 1948 Olympic gold…
Touch Point and Journey Mapping
Standing in line for beer with fans is sometimes part of the job for Bradly J. Sax, senior executive at Delaware North, a Buffalo,…
Québec City
Centre Vidéotron The 18,000-seat Centre Vidéotron opened in 2015 and is the second largest arena in the province of Québec. The Centre was designed…
One-on-One: Katherine Henderson
What was top of mind when you took the reins at Curling Canada? I wanted to keep Canada at the forefront of curling. Most…
ScotDance
The Event Competitive Highland dancing blends artistic expression, cultural tradition and physical rigour—it’s been likened to sprinting on your toes while wearing 10 pounds…
Social Media Panel
Angela Kryhul: What’s the best way to get your social media strategy on-track? Marc Dinsdale: At Facebook and Instagram we’re talking to our partners…
Scoreboard
Source: ContentSquare. “Generation Z: The Coming of (Shopping) Age. A practical guide on how to attract and engage the new generation of consumers.”
Naming Rights
Why are naming rights an attractive opportunity for corporate sponsors? I think companies have individual motives for purchasing naming rights, but there are usually…
Q&A with PRP Inc.
“I focus on making 10-second memories, because your brain can only remember 10 seconds at a time. That could be the final touchdown, the…
Hired Guns: Charmaine Crooks
What drives you to devote so much of your time to sports activism and charities? I feel a sense of responsibility because sport gave…
Kickoff
Canadian Sport Tourism on the Rise Visitor expenditures associated with sport tourism surpassed $6.5 billion in 2015, a 13 per cent increase over 2014,…