Instant Icon: U Sports
Last fall, the 110-year-old Canadian Interuniversity Sport/Sport interuniversitaire canadien (CIS SIC) gave its image a makeover, with a new name, logo and online presence. Now known…
Articles
We The North
The Toronto Raptors’ We The North campaign is a feel-good phenomenon that managed to capture hearts, imaginations and wallets. And by happy accident, it had a…
Rogers Place, Edmonton
There is a patch of former railway yard in downtown Edmonton that is changing the city. It’s bringing jobs, private investment and development, even…
One-on-One with Jeff Atkinson, Honda Indy Toronto
How are you growing motor sports in Toronto? From our local market standpoint, it’s about being very strategic and finding great marketing partners. In…
Hired Gun: Scott Kress
Adventurer, team-building trainer and motivational speaker, Scott Kress, is an Everest veteran who’s climbed the highest peak on each of the seven continents. His…
Communicating with Purpose
The communication landscape changes so quickly that it’s challenging for sport organizations to keep up on the latest and most effective media channels, let alone pumping out…
The Case for Stay-to-Play
In its 2016 season, Water Polo Canada’s National Championship League (NCL) brought together 63 clubs for 750 games across Canada. And for the finals…
In the Zone: All STEAMed Up, Training Hockey’s Next Leaders
Sometimes, the most effective activations are also the simplest. Here are just a few of the recent fan zone activations that really struck a…
Canada 150
Canada 150 Celebrate Canada’s 150th birthday in 2017 with inspiring gift ideas for everyone on your team————from fans and volunteers to athletes, coaches and…
Saskatoon
Saskatoon is a four-season sports town with a great big heart. Situated along the scenic South Saskatchewan River, this quintessential Prairie town is celebrated…
The Fan Engagement Challenge
In today’s fragmented market, making personal connections with sports fans, and keeping them engaged, is an ongoing concern. To kickoff its very first editorial…
Building a Sports Culture
For the past decade, the province of Quebec has positioned itself as a congenial host for international sport events, but not just for the…
Out & About
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How Levi’s Stadium Grows the Game
How Levi’s Stadium Grows the Game Santa Clara, Calif.-based Levi’s Stadium is the site of the very first rooftop farm on a professional sports…
Hello Destroyer
Hello Destroyer Hello Destroyer—a gritty new film by Canadian director Kevan Funk, which premiered at the 2016 Toronto International Film Festival—raises troubling questions about…
World’s first bionic Games
World’s first bionic Games Cybathlon, the inaugural international championship competition for robot-assisted athletes, took place October 8, 2016 in Zurich, with as many as…
Social Update
SOCIAL UPDATE Snapchat is expected to nearly triple its worldwide ad revenues over the coming year to an estimated US$935.46 million in 2017, according…