Terry Fox: Running to the Heart of Canada
TERRY FOX: RUNNING TO THE HEART OF CANADA Canada’s Sports Hall of Fame in Calgary is hosting an exhibition celebrating Terry Fox and his…
Articles
Team Canada’s Social Success
The Canadian Olympic Committee is calling the Rio 2016 Games a watershed moment for the organization’s myriad social and digital channels. Canadians enthusiastically engaged…
Short & Sweet SMS
Sport organizers are using group texting services as a simple, affordable communication solution. By Christine Wong The flurry of action at this past summer’s…
Crowd Control
Crowd Control What do smaller cities do when they want to punch above their usual weight and host larger events? Three communities tell how,…
Capital Investment
When Canada celebrates its sesquicentennial year in 2017, the National Capital will be at the centre of the festivities. ADRENALIN spoke with Guy Laflamme,…
Don’t Be Afraid to be Bold
Since becoming mayor of Leduc in 2004, Greg Krischke has spearheaded the transformation of the Alberta town (population 30,000) into a widely respected sport…
Hired Guns
HIRED GUNS They’re the unsung heroes of the sports tourism business-the behind-the-scenes consultants, project managers, administrators and many others who help create positive…
Staal Foundation Open
In July 2016, the Staal Foundation Open presented by Tbaytel, held in Thunder Bay, Ont., announced a $250,000 donation to local charities: the largest…
Sole Sisters
THE EVENT When your event is billed as “the biggest tutu race in the world,” fun is a foregone conclusion, and that’s exactly the…
Virtual meet-and-greet
Virtual meet-and-greet Among the dozens of activations showcased during Tennis Canada’s Rogers Cup, held in Toronto this past summer, was the Meet a Player…
Fans First
Photo: Toronto Blue Jays Everyone’s talking about fan engagement, but in a world of fragmented media and short attention spans, what does that really…
David Hopkinson
Hired as a ‘day one’ employee of the Toronto Raptors in 1994, David Hopkinson has played a key role in the growth of Maple…
Mosaic Stadium Reborn
Mosaic Stadium Reborn By John Schofield There’s a new stadium going up in the City of Regina that Mayor Michael Fougere says will…
Hope for the best plan for the worst
Start early There are lots of pieces of the puzzle to consider, from the vaccination rates of visiting athletes, to air quality issues, to…
Risk Management Strategies for Sport Events
What keeps sport event managers up at night? Logistics… participant safety (the possibility of serious injury or fatality)… and a lack of resources are…
Drones 101
Camera-fitted drones can bring us lyrical, sometimes achingly beautiful footage. But there’s more to it than the bird’s-eye views, fantastic manoeuvrability, excellent camera quality…
Ontario Lacrosse Festival
The Event Lacrosse has been called Canada’s first organized sport because it originated with First Nations people. So it’s fitting that Iroquois Park Sports…
All-star for everyone
It’s NBA Canada’s time to shine. All-Star 2016 was much more than a mid-February frenzy of star athletes, celebrities and exclusive parties. NBA Canada…
Enter the Fan Zone
Why are a growing number of Canadian destinations creating fan zones where people congregate, party and even watch the game on a big screen……
Elevate the fan experience
Last fall, as the Toronto Blue Jays roared towards the post-season, there was one moment that best illustrated fan excitement: On October 16,…