Articles
Fuelling Women Champions
A new, multi-year program spearheaded by Dairy Farmers of Canada aims to get more women and girls involved in sports. That includes making women’s…
Montreal’s Jackalope Action Sports Festival
The Event Like its namesake, an imaginary animal that’s half-jackrabbit and half-antelope, Montreal’s Jackalope Action Sports Festival is a composite beast. The exuberant three-day…
Livestream your event
When organizers of the British Columbia High School Track & Field Championships decided to livestream the event on a new website called AthleticsCanada.tv, they…
On the Fly: Strategies for Team Air Travel
Team perks Competition for team travel dollars is heating up, and airlines are continually tweaking their offerings. On October 1, WestJet began providing each…
Mental Health First Aid
An expanding program trains mental health crisis responders across Canada By Sarah B. Hood No major sports event takes place without first aid…
Setting Standards of Sustainability
Crowds. Traffic. Trash. Debt. As growth within Canada’s sport tourism sector continues at a healthy clip, there’s more awareness of the potential risks for…
Whistler’s Racecation Strategy
For sport events, the racecation concept is arrestingly simple: why not encourage attendees to linger and turn their trip into a holistic vacation? In…
How to Write a Killer Proposal
Why are so many events still offering the typical gold, silver and bronze sponsorship packages? The idea of gold, silver and bronze has…
Canadian tire covers all the bases
Canadian Tire Covers All The Bases From the playground to the podium: that, in a nutshell, sums up Canadian Tire’s commitment to both amateur…
Airbnb plays ball
For an increasingly athletic-looking Airbnb, Inc., it was a game-winning goal, a home run and a slam dunk rolled into one. In March,…
Host Your Special Event at a Sports Hall of Fame
Hockey Hall of Fame and museum Toronto Claim to Fame: Here’s where hockey lovers can touch, hug or kiss the venerable Stanley Cup,…
Fort McMurray Alberta
Fort McMurray is well known for its role in the oil and gas industry, but it also has the potential to become a powerhouse…
Planning for the future
More than 10 years in the planning and execution, the Canada Games Sport for Life Centre combines a renovation and a new build that…
Legacies of the Pan Am / Parapan Am Games
Even before the Games kick off July 10, host communities are talking about the lasting legacies of this once-in-a-generation event Download Your Pan-Am Venue…
2015 Year of Sport: Canada hosts the World
Canada hosts the world By Ron Johnson, Spring 2015 Who doesn’t remember where they were when Sidney Crosby scored the Gold medal-winning goal during…
Prince George hosts the 2015 Canada Winter Games
Spring 2015 When you host one of Canada’s largest multi-sport and cultural events for the first time, you bring your A-game. For Prince George,…
Halifax and Swift Current host the Ford World Curling Championships
Spring 2015 Scotiabank Cent Host Venue Scotiabank Centre, a 10,000-seat, sport event and multi-use facility, is part of the integrated World Trade and Convention…
Anatomy of a redesign
Spring 2015 Major League Soccer (MLS) has achieved several milestones over the past two years, including the introduction of new teams and the opening…
Offside Rules: How to engage attendees off-field
How sports organizers are using unique off-field experiences to grow their events, raise funds and engage attendees By Connie Jeske Crane, Spring 2015 In…