Hockey de Rue – Together for the Kids
The Event In addition to building outdoor ice rinks in disadvantaged neighbourhoods across Quebec through its Bleu Blanc Bouge program, the Montreal Canadiens Children’s Foundation (MCCF)…
Event Profiles
Staal Foundation Open
In July 2016, the Staal Foundation Open presented by Tbaytel, held in Thunder Bay, Ont., announced a $250,000 donation to local charities: the largest…
Sole Sisters
THE EVENT When your event is billed as “the biggest tutu race in the world,” fun is a foregone conclusion, and that’s exactly the…
Ontario Lacrosse Festival
The Event Lacrosse has been called Canada’s first organized sport because it originated with First Nations people. So it’s fitting that Iroquois Park Sports…
Montreal’s Jackalope Action Sports Festival
The Event Like its namesake, an imaginary animal that’s half-jackrabbit and half-antelope, Montreal’s Jackalope Action Sports Festival is a composite beast. The exuberant three-day…
Whistler’s Racecation Strategy
For sport events, the racecation concept is arrestingly simple: why not encourage attendees to linger and turn their trip into a holistic vacation? In…
North American Indigenous Game
By Bonnie Schiedel, Spring 2015 THE EVENT “Raising the Bar” was the theme of the 2014 North American Indigenous Games (NAIG), held July 20-27…
How to manage a cross-border marathon
By Lesley Young, Spring 2015 DETROIT FREE PRESS/TALMER BANK MARATHON Detroit, Mich. and Windsor, Ont. October 17-18, 2015 THE DRAW Founded back in 1978 by…
Red Bull Crashed Ice
By Charlene Brooke, Fall 2014 Edmonton is renowned for embracing cold-weather sports and winter 2015 promises to be no exception as the city prepares…
2014 Quidditch Global Games
Fall 2014 For many people, the term sport tourism suggests large crowds and iconic mainstream sports like hockey or soccer. But the rather magical…
Celebration in rider nation
‘ 101st Grey Cup Festival By John Schofield, Fall 2014 CHALLENGES With a population of just over 210,000, metro Regina is the Canadian Football…
Mud, Sweat & Tears
Fall 2014 THE EVENT Mudd, Sweat & Tears is a 10K obstacle course mud run that combines a location’s natural challenges with constructed obstacles….
SeaWheeze Half-Marathon: Run. Yoga. Party.
Fall 2014 THE EVENT The incredibly loyal fans of Lululemon Athletica yoga wear wholeheartedly support this race, which takes place in downtown Vancouver…
WINTER WONDERS
By Connie Jeske Crane, Spring 2014 The managers of three much-beloved annual winter events describe how smaller communities can achieve impressive and influential events…
Thunder Bay 2016 CAN-AM POLICE-FIRE GAMES
The City of Thunder Bay, Ont., is gearing up to host the 2016 Can-Am Police-Fire Games, a multi-sport event for law enforcement, emergency medical…