Cutting Big Data Down to Size
Powered by 40+ data sources, Environics’ PRIZM5 tool segments the Canadian population into clusters you can search by postal code. By Sarah B. Hood…
Inside Track
What’s Your Social ROI?
After an event, as organizers are gauging success, they naturally focus on traditional economic markers. And to be sure, sold-out competitions and hotels, and…
Out + About
Coaching Association of Canada Petro-Canada Sport Leadership sportif Conference Ottawa, November 8–10, 2018 Photos: Coaching Association of Canada; Angela Kryhul PrimeTime Sports Management Conference…
Tips for grant-writing success
Each year, the MLSE Foundation grants up to $50,000 to organizations that are working to grow sport and recreation in their communities. MLSE’s Kendra…
Tennis Participation in Canada
Canadians are picking up their tennis racquets more often, according to a nationwide study by Tennis Canada that found nearly 6.6 million Canadians (18%…
6 steps for successful mentorship
ASSESS READINESS for mentorship and motivations for engagement. PREPARE to be an effective mentee/mentor. SET THE STAGE through vision and goal setting, clarifying roles…
Sports Events Montreal
Tourisme Montreal is branding its sport event hosting services under the new Sports Events Montreal umbrella. “Our mission doesn’t change. We play a leadership…
What’s Your Name Fitness Activity Wall
The Medicine Hat Family Leisure Centre has come up with a fun and interactive way to get people moving. Visitors perform the activity listed…
Advocacy group aims to boost elite athlete compensation
Global Athlete, the new athlete-led international advocacy group that debuted February 13, grabbed headlines for its call to balance the power equation between athletes…
Out & About
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FIFA 2026: Welcoming the Beautiful Game to Canada
FIFA 2026 Welcoming the Beautiful Game to Canada 2026 will be a milestone sports year as Canada, the United States and Mexico host the…
The Cannabis Question
The Cannabis Question Marijuana may be legal in Canada, but its use is still banned in sport. By Bonnie Schiedel When the Canadian government…
10 disruptive technologies
10 disruptive technologies that will shape the future of sports and entertainment 1. Data Platforms that enable an ecosystem of sport organizations and partners…
Does social media impact athlete performance?
Does social media impact athlete performance? More than ever, high profile athletes are using social media to connect with fans. But does social media…
All above board
All above board The legacy of the 2015 Toronto Pan Am/Parapan Am Games lives on at the Pickering Soccer Centre where Matt Greenwood, executive director…
Canada’s international single sport hosting program tops $89M
Canada’s international single sport hosting program tops $89M The Canadian Sport Tourism Alliance (CSTA) has published a new update to its report tracing the…
Honda Indy Toronto Fan Zone
Honda Indy Toronto Fan Zone Activation Ideas: How do you get Honda Indy Toronto fans excited about dinnerware and deodorant? Here’s how event sponsors…
The Phone Zone
The Phone Zone Fannex and TNSE are pioneering digital fan engagement By Sarah B. Hood Picture a packed stadium during a big game: the…
Concession Champs
BC Place, Vancouver Whitecaps, 2018 Mac & Cheese CONCESSION CHAMPS Stadium snacks worth cheering about By Sarah B. Hood It’s time to update the…