Snapchat Geofilters
A Snapchat geofilter campaign that celebrated young Ontario athletes also scored big marketing points for Nike. Nike created a special geofilter used on the…
Inside Track
Communicating with Purpose
The communication landscape changes so quickly that it’s challenging for sport organizations to keep up on the latest and most effective media channels, let alone pumping out…
The Case for Stay-to-Play
In its 2016 season, Water Polo Canada’s National Championship League (NCL) brought together 63 clubs for 750 games across Canada. And for the finals…
In the Zone: All STEAMed Up, Training Hockey’s Next Leaders
Sometimes, the most effective activations are also the simplest. Here are just a few of the recent fan zone activations that really struck a…
Out & About
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How Levi’s Stadium Grows the Game
How Levi’s Stadium Grows the Game Santa Clara, Calif.-based Levi’s Stadium is the site of the very first rooftop farm on a professional sports…
Hello Destroyer
Hello Destroyer Hello Destroyer—a gritty new film by Canadian director Kevan Funk, which premiered at the 2016 Toronto International Film Festival—raises troubling questions about…
Social Update
SOCIAL UPDATE Snapchat is expected to nearly triple its worldwide ad revenues over the coming year to an estimated US$935.46 million in 2017, according…
Terry Fox: Running to the Heart of Canada
TERRY FOX: RUNNING TO THE HEART OF CANADA Canada’s Sports Hall of Fame in Calgary is hosting an exhibition celebrating Terry Fox and his…
Team Canada’s Social Success
The Canadian Olympic Committee is calling the Rio 2016 Games a watershed moment for the organization’s myriad social and digital channels. Canadians enthusiastically engaged…
Short & Sweet SMS
Sport organizers are using group texting services as a simple, affordable communication solution. By Christine Wong The flurry of action at this past summer’s…
Crowd Control
Crowd Control What do smaller cities do when they want to punch above their usual weight and host larger events? Three communities tell how,…
Mobile Nation
Source: comSCORE “The Global Mobile Report: How Multi-platform Audiences & Engagement Compare in the U.S., Canada, U.K. and Beyond” 2015.
Out & About
Photos: Coaching Association of Canada / Association canadienne des entraîneurs
Hope for the best plan for the worst
Start early There are lots of pieces of the puzzle to consider, from the vaccination rates of visiting athletes, to air quality issues, to…
Risk Management Strategies for Sport Events
What keeps sport event managers up at night? Logistics… participant safety (the possibility of serious injury or fatality)… and a lack of resources are…
Drones 101
Camera-fitted drones can bring us lyrical, sometimes achingly beautiful footage. But there’s more to it than the bird’s-eye views, fantastic manoeuvrability, excellent camera quality…