Pickleball Meets Pedicures
A hilarious new Destination Canada campaign, promoting wintertime vacations, pairs the pickleball craze with an exclusive pop-up spa experience. The DinkDunk Pickleball Spa—named after…
Inside Track
AI in Event Planning: Insights from Industry Professionals
Everyone’s talking about artificial intelligence (AI), but how much do event planning professionals really know about it and the opportunities for using this tool…
STRATEGIES TO ENGAGE FANS AND GROW REVENUE YEAR-ROUND
From digital offers to partner collaborations, a panel of experts share advice for making your sports marketing budget work harder. The panel discussion took…
OUA Impact Study
University athletic events make significant economic contributions to communities in Ontario, with total annual impact estimated to be more than $637 million, according to…
Canada in the Global Sports Media Landscape
TOP THREE WAYS THAT ENGAGED FANS CONSUME SPORTS54% Watch live on TV27% Social media27% Reading print or online PREFERRED LENGTH AND FORMAT OF SPORTS…
Stoll Report on Canadian Sport Event Funding
Sport Tourism Canada has published The Stoll Report on Canadian Sport Event Funding in partnership with Dr. Jennifer Stoll, Grant MacDonald and Dr. Blake…
Abuse-free Sport Year One
Eighty-six organizations joined the Abuse-Free Sport program in its first year of operation, including all federally-funded national sport organizations and several multisport service organizations,…
EDI Path Forward
Hockey Canada’s new Equity, Diversity and Inclusion (EDI) Path Forward strategy details a commitment to driving sustainable change. The document outlines 13 objectives and…
Impact of the Canadian Equine Sector
The Canadian equine sector contributes over $8.7 billion to Canada’s GDP, according to a new report from Equestrian Canada. Among the key findings:• Nationally,…
Pickleball the Mall
Pickleball is helping to revive vacant malls in the United States, according to research by Jones Lang LaSalle (JLL). Pickleball America has leased over…
#WeCan Documentary Series
A new documentary series provides a fascinating look behind the scenes as Canada’s women’s national soccer team prepared to compete in the 2023 FIFA…
Plan ahead for medical emergencies
By Sarah B. Hood It’s something every sport event organizer needs but never wants to use: Medical emergency planning may seem like an afterthought,…
The Celebrate NL strategy for attracting major sport events
By Angela Kryhul Eighteen months ago, Celebrate NL was born. The Government of Newfoundland and Labrador created this new crown corporation to attract major…
Finding Your Way on Campus
Post-secondary campuses can be large, complex and a bit confusing for first-time visitors. Melissa McKay, director, strategic events, Office of Advancement at the University…
What Travellers Value Now
Destinations looking to attract more visitors during 2023 will find lots of useful insights in Expedia Group’s Traveler Value Index 2023. Canada was among…
Out + About Spring 2023
Sport Event Congress Edmonton Edmonton – November 2-4, 2022 Petro-Canada Sport Leadership sportif Conference Ottawa – November 10-12, 2022 TEAMS Conference & Expo Oklahoma…
A Primer on Canada’s New Safe-sport Mechanism
By Connie Jeske Crane DefinitionOfficially launched in June 2022, Abuse-Free Sport is Canada’s independent safe-sport mechanism aimed at preventing and addressing maltreatment throughout the…
Standing Up for Social Causes
Canadian sports fans want teams, leagues and individual athletes to do more to support anti-racism, gender equality and other social causes By Angela Kryhul,…
Sporting events must better define long-term legacies: Report
As the federal government prepares to unveil Canada’s sport priorities for the next decade, a new report says hosting plans must have more clearly…
Lessons from Cirque du Soleil: Embrace curiosity and failure for team success
By Angela Kryhul, Editor, ADRENALIN André Lachance, baseball coach, author, university professor and performance specialist, joined Cirque du Soleil earlier this year as director,…