Serving it up at the super bowl
By Angela Kryhul Athletes out on the field at Miami’s Hard Rock Stadium weren’t the only ones working up an appetite during Super Bowl…
Inside Track
Woman Enough: How a Boy Became a Woman and Changed the World of Sports
Authors: Kristen Worley and Johanna Schneller Kristen Worley once told a reporter: “Sports saved my life.” Born Chris Jackson, a boy, Worley’s inspiring book…
Esports in Canada
Esports in Canada is growing strong with revenue expected to reach US$19 million in 2019 and $37 million in 2023. That’s a very healthy…
Out & About
Canadian Sport Tourism Alliance Sport Events Congress, OttawaMarch 19–21, 2019 Sponsorship Marketing Council Canada Sponsorship Marketing Awards, TorontoApril 4, 2019 5 To Watch Canada’s…
Understanding Sports Waivers
A well-crafted sports waiver is an important tool for event hosts. It informs participants of risks and can help protect hosts against liability. But…
What to Do When Things Go Wrong:
A Five-Step Guide to Planning For and Surviving the Inevitable—And Coming Out Ahead Author: Frank Supovitz When you manage the biggest events in sports…
13TH ANNUAL CANADIAN SPONSORSHIP LANDSCAPE STUDY (CSLS)
According to historical CSLS data, investment by sponsors in cause properties has declined. For the latest study, sponsors were asked: “How important is cause…
KEEP YOUR VOLUNTEERS HAPPY AND MOTIVATED
Invest in an online sign-up and training program Provide a comprehensive volunteer handbook Limit shifts; encourage rotation every 30 to 45 minutes Ensure volunteers…
EXTREME WEATHER
Advice from event organizers on navigating the new normal By Connie Jeske Crane For outdoor sport organizers, there’s nothing theoretical about climate change. With…
SPORT EVENT HOSTING: TIPS FROM THE WEST
Alberta Sport Leadership Conference, Edmonton, May 1–4, 2019 Alberta sport tourism leaders gathered the day before the annual Alberta Sport Leadership Conference in Edmonton…
How to Build your Media Library
If you’ve ever “liked” a photo on Facebook or Instagram, you’ve experienced the thrill of engaging with beautiful photography. But, it takes a lot…
Cutting Big Data Down to Size
Powered by 40+ data sources, Environics’ PRIZM5 tool segments the Canadian population into clusters you can search by postal code. By Sarah B. Hood…
What’s Your Social ROI?
After an event, as organizers are gauging success, they naturally focus on traditional economic markers. And to be sure, sold-out competitions and hotels, and…
Out + About
Coaching Association of Canada Petro-Canada Sport Leadership sportif Conference Ottawa, November 8–10, 2018 Photos: Coaching Association of Canada; Angela Kryhul PrimeTime Sports Management Conference…
Tips for grant-writing success
Each year, the MLSE Foundation grants up to $50,000 to organizations that are working to grow sport and recreation in their communities. MLSE’s Kendra…
Tennis Participation in Canada
Canadians are picking up their tennis racquets more often, according to a nationwide study by Tennis Canada that found nearly 6.6 million Canadians (18%…
6 steps for successful mentorship
ASSESS READINESS for mentorship and motivations for engagement. PREPARE to be an effective mentee/mentor. SET THE STAGE through vision and goal setting, clarifying roles…
Sports Events Montreal
Tourisme Montreal is branding its sport event hosting services under the new Sports Events Montreal umbrella. “Our mission doesn’t change. We play a leadership…
What’s Your Name Fitness Activity Wall
The Medicine Hat Family Leisure Centre has come up with a fun and interactive way to get people moving. Visitors perform the activity listed…
Advocacy group aims to boost elite athlete compensation
Global Athlete, the new athlete-led international advocacy group that debuted February 13, grabbed headlines for its call to balance the power equation between athletes…