Bouncing Back
A ROAD MAP FOR RENEWAL Bouncing Back! is a strategy for Canada’s return to sport hosting. Authored by members of Sport Tourism Canada’s COVID-19…
Inside Track
Insurance Priorities for Sport Events
COVID-19 has changed the landscape when it comes to insuring your organization and safely hosting sporting events. SACHA VAILLANCOURT, vice-president of Montreal-based insurance brokerage…
What’s keeping you up at night?
Industry leaders discussed pressing sport tourism issues at the Canadian Sport Tourism Alliance’s 2019 [un] GOLF and Sport Tourism FORE-um. Here are just a…
Engage Audiences with these interactive apps
Conference organizers are using polling, games and trivia to interact with attendees. Here are just a few of the apps available to improve engagement:…
Perceptions of Gaming & Esports
1st Generation Canadians (Ontario) 22%: I never really followed sports before getting into esports28%: Esports is a sport for my generation29%: Started playing because…
Take on the Trolls
Tips and tricks for managing nasty comments and cyberbullying in your social media feeds By Connie Jeske Crane On January 2, 2019, during overtime…
Out + About
Canadian Sports Tourism Alliance [un] GOLF and Sport Tourism FORE-umOttawaNovember 21, 2019 PrimeTime Sports Management ConferenceTorontoNovember 17-19, 2019 Red Bull AdrenaLANTorontoDecember 7-8, 2019 Coaching…
Safe Places to Play
By Allan Lynch Mike Bell of Calgary and Charles (Chuck) Dauphinee of Dartmouth love hockey, but they were almost benched by attitudes towards LGBTQ2S+…
Bright Ideas
The Coaching Association of Canada 2019 Petro-Canada Sport Leadership sportif Conference was held in Richmond, B.C. last November. Richmond Sport Hosting made a donation…
Serving it up at the super bowl
By Angela Kryhul Athletes out on the field at Miami’s Hard Rock Stadium weren’t the only ones working up an appetite during Super Bowl…
Woman Enough: How a Boy Became a Woman and Changed the World of Sports
Authors: Kristen Worley and Johanna Schneller Kristen Worley once told a reporter: “Sports saved my life.” Born Chris Jackson, a boy, Worley’s inspiring book…
Esports in Canada
Esports in Canada is growing strong with revenue expected to reach US$19 million in 2019 and $37 million in 2023. That’s a very healthy…
Out & About
Canadian Sport Tourism Alliance Sport Events Congress, OttawaMarch 19–21, 2019 Sponsorship Marketing Council Canada Sponsorship Marketing Awards, TorontoApril 4, 2019 5 To Watch Canada’s…
Understanding Sports Waivers
A well-crafted sports waiver is an important tool for event hosts. It informs participants of risks and can help protect hosts against liability. But…
What to Do When Things Go Wrong:
A Five-Step Guide to Planning For and Surviving the Inevitable—And Coming Out Ahead Author: Frank Supovitz When you manage the biggest events in sports…
13TH ANNUAL CANADIAN SPONSORSHIP LANDSCAPE STUDY (CSLS)
According to historical CSLS data, investment by sponsors in cause properties has declined. For the latest study, sponsors were asked: “How important is cause…
KEEP YOUR VOLUNTEERS HAPPY AND MOTIVATED
Invest in an online sign-up and training program Provide a comprehensive volunteer handbook Limit shifts; encourage rotation every 30 to 45 minutes Ensure volunteers…
EXTREME WEATHER
Advice from event organizers on navigating the new normal By Connie Jeske Crane For outdoor sport organizers, there’s nothing theoretical about climate change. With…
SPORT EVENT HOSTING: TIPS FROM THE WEST
Alberta Sport Leadership Conference, Edmonton, May 1–4, 2019 Alberta sport tourism leaders gathered the day before the annual Alberta Sport Leadership Conference in Edmonton…
How to Build your Media Library
If you’ve ever “liked” a photo on Facebook or Instagram, you’ve experienced the thrill of engaging with beautiful photography. But, it takes a lot…