Strong leadership required to eliminate abuse in sport
Strong leadership required to eliminate abuse in sport By Angela Kryhul Last month, Ottawa announced stronger measures to address harassment, abuse and discrimination in…
Inside Track
Make the most of RFID
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Resiada room block management
If your sport event hinges on participants and spectators coming from out of town, you know that managing room blocks is crucial. But it…
Filling the volunteer gap
How two Ontario communities are recruiting a new generation of volunteers By Bonnie Schiedel Truth: Volunteers can make or break a sport event. Another…
Certified Sports Event Executive
Looking for an edge in sports tourism? One way to show the world you’re bringing your A game is to prove it with a…
Out + About
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The Belleville Senators Builds Its Fan Base
Belleville, Ontario is definitely a hockey town. So when the Belleville Senators—a new American Hockey League (AHL) team and the farm team for…
Team billeting in the sharing economy
To make sure Jean-Paul got to the New York City marathon on time, Jerry let the Trinidadian runner sleep on his couch the night…
Kickoff
Celebrating Canadian sports history First Nations distance runner Tom Longboat’s triumphant Boston Marathon win and figure skater Barbara Ann Scott’s historic 1948 Olympic gold…
Scoreboard
Source: ContentSquare. “Generation Z: The Coming of (Shopping) Age. A practical guide on how to attract and engage the new generation of consumers.”
Kickoff
Canadian Sport Tourism on the Rise Visitor expenditures associated with sport tourism surpassed $6.5 billion in 2015, a 13 per cent increase over 2014,…
Accommodations: Hotel Sponsorships
What do you do when the UFC wants everybody in town to know its fighters are staying at your hotel? Conversely, how do you…
VIP Packages
Your company’s best clients and top performers have likely seen the winning goal at the Stanley Cup finals, or they’ve sat in the by-invitation-only…
Lessons from Fort McMurray
Despite the challenges, the Regional Municipality of Wood Buffalo community and Baseball Canada pulled together to host 10 teams with 240 players, plus scouts, officials and…
Snapchat Geofilters
A Snapchat geofilter campaign that celebrated young Ontario athletes also scored big marketing points for Nike. Nike created a special geofilter used on the…
Communicating with Purpose
The communication landscape changes so quickly that it’s challenging for sport organizations to keep up on the latest and most effective media channels, let alone pumping out…
The Case for Stay-to-Play
In its 2016 season, Water Polo Canada’s National Championship League (NCL) brought together 63 clubs for 750 games across Canada. And for the finals…