Kickoff
Celebrating Canadian sports history First Nations distance runner Tom Longboat’s triumphant Boston Marathon win and figure skater Barbara Ann Scott’s historic 1948 Olympic gold…
Inside Track
Scoreboard
Source: ContentSquare. “Generation Z: The Coming of (Shopping) Age. A practical guide on how to attract and engage the new generation of consumers.”
Kickoff
Canadian Sport Tourism on the Rise Visitor expenditures associated with sport tourism surpassed $6.5 billion in 2015, a 13 per cent increase over 2014,…
Accommodations: Hotel Sponsorships
What do you do when the UFC wants everybody in town to know its fighters are staying at your hotel? Conversely, how do you…
VIP Packages
Your company’s best clients and top performers have likely seen the winning goal at the Stanley Cup finals, or they’ve sat in the by-invitation-only…
Lessons from Fort McMurray
Despite the challenges, the Regional Municipality of Wood Buffalo community and Baseball Canada pulled together to host 10 teams with 240 players, plus scouts, officials and…
Snapchat Geofilters
A Snapchat geofilter campaign that celebrated young Ontario athletes also scored big marketing points for Nike. Nike created a special geofilter used on the…
Communicating with Purpose
The communication landscape changes so quickly that it’s challenging for sport organizations to keep up on the latest and most effective media channels, let alone pumping out…
The Case for Stay-to-Play
In its 2016 season, Water Polo Canada’s National Championship League (NCL) brought together 63 clubs for 750 games across Canada. And for the finals…
In the Zone: All STEAMed Up, Training Hockey’s Next Leaders
Sometimes, the most effective activations are also the simplest. Here are just a few of the recent fan zone activations that really struck a…
Out & About
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How Levi’s Stadium Grows the Game
How Levi’s Stadium Grows the Game Santa Clara, Calif.-based Levi’s Stadium is the site of the very first rooftop farm on a professional sports…
Hello Destroyer
Hello Destroyer Hello Destroyer—a gritty new film by Canadian director Kevan Funk, which premiered at the 2016 Toronto International Film Festival—raises troubling questions about…
Social Update
SOCIAL UPDATE Snapchat is expected to nearly triple its worldwide ad revenues over the coming year to an estimated US$935.46 million in 2017, according…
Terry Fox: Running to the Heart of Canada
TERRY FOX: RUNNING TO THE HEART OF CANADA Canada’s Sports Hall of Fame in Calgary is hosting an exhibition celebrating Terry Fox and his…
Team Canada’s Social Success
The Canadian Olympic Committee is calling the Rio 2016 Games a watershed moment for the organization’s myriad social and digital channels. Canadians enthusiastically engaged…