13TH ANNUAL CANADIAN SPONSORSHIP LANDSCAPE STUDY (CSLS)
According to historical CSLS data, investment by sponsors in cause properties has declined. For the latest study, sponsors were asked: “How important is cause…
Inside Track
KEEP YOUR VOLUNTEERS HAPPY AND MOTIVATED
Invest in an online sign-up and training program Provide a comprehensive volunteer handbook Limit shifts; encourage rotation every 30 to 45 minutes Ensure volunteers…
EXTREME WEATHER
Advice from event organizers on navigating the new normal By Connie Jeske Crane For outdoor sport organizers, there’s nothing theoretical about climate change. With…
SPORT EVENT HOSTING: TIPS FROM THE WEST
Alberta Sport Leadership Conference, Edmonton, May 1–4, 2019 Alberta sport tourism leaders gathered the day before the annual Alberta Sport Leadership Conference in Edmonton…
How to Build your Media Library
If you’ve ever “liked” a photo on Facebook or Instagram, you’ve experienced the thrill of engaging with beautiful photography. But, it takes a lot…
Cutting Big Data Down to Size
Powered by 40+ data sources, Environics’ PRIZM5 tool segments the Canadian population into clusters you can search by postal code. By Sarah B. Hood…
What’s Your Social ROI?
After an event, as organizers are gauging success, they naturally focus on traditional economic markers. And to be sure, sold-out competitions and hotels, and…
Out + About
Coaching Association of Canada Petro-Canada Sport Leadership sportif Conference Ottawa, November 8–10, 2018 Photos: Coaching Association of Canada; Angela Kryhul PrimeTime Sports Management Conference…
Tips for grant-writing success
Each year, the MLSE Foundation grants up to $50,000 to organizations that are working to grow sport and recreation in their communities. MLSE’s Kendra…
Tennis Participation in Canada
Canadians are picking up their tennis racquets more often, according to a nationwide study by Tennis Canada that found nearly 6.6 million Canadians (18%…
6 steps for successful mentorship
ASSESS READINESS for mentorship and motivations for engagement. PREPARE to be an effective mentee/mentor. SET THE STAGE through vision and goal setting, clarifying roles…
Sports Events Montreal
Tourisme Montreal is branding its sport event hosting services under the new Sports Events Montreal umbrella. “Our mission doesn’t change. We play a leadership…
What’s Your Name Fitness Activity Wall
The Medicine Hat Family Leisure Centre has come up with a fun and interactive way to get people moving. Visitors perform the activity listed…
Advocacy group aims to boost elite athlete compensation
Global Athlete, the new athlete-led international advocacy group that debuted February 13, grabbed headlines for its call to balance the power equation between athletes…
Out & About
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FIFA 2026: Welcoming the Beautiful Game to Canada
FIFA 2026 Welcoming the Beautiful Game to Canada 2026 will be a milestone sports year as Canada, the United States and Mexico host the…
The Cannabis Question
The Cannabis Question Marijuana may be legal in Canada, but its use is still banned in sport. By Bonnie Schiedel When the Canadian government…
10 disruptive technologies
10 disruptive technologies that will shape the future of sports and entertainment 1. Data Platforms that enable an ecosystem of sport organizations and partners…
Does social media impact athlete performance?
Does social media impact athlete performance? More than ever, high profile athletes are using social media to connect with fans. But does social media…