Team Canada’s Social Success
The Canadian Olympic Committee is calling the Rio 2016 Games a watershed moment for the organization’s myriad social and digital channels. Canadians enthusiastically engaged…
Inside Track
Short & Sweet SMS
Sport organizers are using group texting services as a simple, affordable communication solution. By Christine Wong The flurry of action at this past summer’s…
Crowd Control
Crowd Control What do smaller cities do when they want to punch above their usual weight and host larger events? Three communities tell how,…
Mobile Nation
Source: comSCORE “The Global Mobile Report: How Multi-platform Audiences & Engagement Compare in the U.S., Canada, U.K. and Beyond” 2015.
Out & About
Photos: Coaching Association of Canada / Association canadienne des entraîneurs
Hope for the best plan for the worst
Start early There are lots of pieces of the puzzle to consider, from the vaccination rates of visiting athletes, to air quality issues, to…
Risk Management Strategies for Sport Events
What keeps sport event managers up at night? Logistics… participant safety (the possibility of serious injury or fatality)… and a lack of resources are…
Drones 101
Camera-fitted drones can bring us lyrical, sometimes achingly beautiful footage. But there’s more to it than the bird’s-eye views, fantastic manoeuvrability, excellent camera quality…
Elevate the fan experience
Last fall, as the Toronto Blue Jays roared towards the post-season, there was one moment that best illustrated fan excitement: On October 16,…
CSTA updates toolkit
CSTA Updates Toolkit The Canadian Sport Tourism Alliance is updating its selection of industry tools and resources. The popular Sport Tourism Economic Assessment Model…
Facebook Sports Stadium is a virtual fan zone
Facebook Sports Stadium is a Virtual Fan Zone When Facebook unveiled Sports Stadium in January (just in time for the NFL Conference Championships and…
League of Legends a varsity sport?
League of Legends a varsity sport? Robert Morris University was the first to make the video game League of Legends a varsity sport and…
Smart Wearables
Smart Wearables AthleteIQ surveyed 763 athletes about their wearable fitness devices. The majority of these athletes participate in triathlons, followed by obstacle course racing…
Flying Circus
What does freestyle skiing have to do with circus acrobatics? It’s not such an odd pairing if you consider that both involve flying through…
Livestream your event
When organizers of the British Columbia High School Track & Field Championships decided to livestream the event on a new website called AthleticsCanada.tv, they…
On the Fly: Strategies for Team Air Travel
Team perks Competition for team travel dollars is heating up, and airlines are continually tweaking their offerings. On October 1, WestJet began providing each…
Mental Health First Aid
An expanding program trains mental health crisis responders across Canada By Sarah B. Hood No major sports event takes place without first aid…
Setting Standards of Sustainability
Crowds. Traffic. Trash. Debt. As growth within Canada’s sport tourism sector continues at a healthy clip, there’s more awareness of the potential risks for…