A Sports Betting Milestone
On April 4, 2022, Ontario, which is Canada’s largest market for sports wagering, made single-event betting even more accessible with the launch of iGaming…
Inside Track
#TapeOutHate Campaign
Budweiser Canada and the Hockey Diversity Alliance (HDA) are selling rolls of hockey tape printed with words of solidarity in support of HDA’s anti-racism…
Kellogg’s Off the Couch Bags
Now that recreation leagues are starting back up, Kellogg’s has launched a quirky campaign designed to get everyone off the couch and active again….
50/50 Fundraisers
Going virtual takes 50/50 draws to astonishing new heights By Sarah B. Hood With the loss of ticket revenue and in-stadium fundraising opportunities over…
How a late-night watch party grabbed national attention for Centre de glaces
By Angela Kryhul In the wee hours of February 18, dozens of young speed skaters, family and friends gathered at Quebec City’s brand new…
6 Ways the Pandemic Has Impacted Volunteering
By Angela Kryhul From new skill sets to identifying recruitment barriers, the pandemic has impacted volunteering in several ways. We asked SHEENA SWIERENGA, community…
Three Steps on the Path to Reconciliation
Canada is on the path to reconciliation, but we need to work together to move forward, according to Edward (Sonny) Albert, community liaison for…
The Value of Sport Tourism
Sport tourism’s impact on the Canadian economy was $7.4 billion in 2019—a reminder of the important role sports will play in getting communities back…
Safety First
How COVID-19 has changed first-aid protocolsBy Sarah B. Hood As first-aid responders grow more sophisticated in safeguarding people from injury and disease, it seems…
Stepping Up for Athletes
Last May, KRISTA VAN SLINGERLAND—who holds a PhD in Human Kinetics and helped create the Canadian Centre for Mental Health and Sport—became Game Plan’s…
Unified 2024
In April, Canada Basketball introduced Unified 2024, a multi-year program designed to lead its equity, diversity and inclusion (EDI) strategy. The organization plans to…
Sports Stars on Call
Cameo makes the dream of connecting personally with sports heroes come true. Choose from either a pre-recorded or live video call. The wide-ranging talent…
In-Venue QR Codes
Dozens of sport venues across the U.S., including Amon G. Carter Stadium in Fort Worth, Texas (pictured), have introduced QR codes from Digital Seat…
Esport Monopoly
ESL Gaming has put a new twist on an iconic board game with Esport Monopoly. Players strategize to buy major tournaments like DreamHack, invest…
The Immersive Playground
Montreal-based Moment Factory is bringing the world of video games into playgrounds, gymnasiums and other public spaces using cutting-edge technologies and creative multimedia content….
Hamilton Hosts 108th Grey Cup
COVID-19 may have sidelined last year’s Grey Cup, but the city of Hamilton, Ont., is coming back in true ‘Hammer’ fashion as it prepares…
Youth Hesitant To Return To Sport
With restrictions lifting on sport participation across the country, two recent reports warn that young people likely won’t participate at the same levels seen…
Golf Canada Plans New Opportunities Via Sports Betting Deal
By Angela Kryhul In late August, Golf Canada signaled its entry into the world of single-event sports wagering by signing theScore Bet as their…
Post-COVID: Attitudes toward data privacy
The worldwide pandemic has increased consumer awareness of data privacy and some segments of the global population are becoming more comfortable with providing their…
Why Incorporate?
Incorporating your sports organization can protect members against liability and provide fiscal guidance and structure. So why do many organizations avoid doing so? Lawyer…