BLACK ICE
BLACK ICE, a documentary by director Hubert Davis and Uninterrupted Canada, delves into the achievements and struggles of Black professional hockey players who have…
Inside Track
HOCKEY FAN INSIGHTS
Vividata has released a new report comparing the attitudes and actions of Professional Women’s Hockey League (PWHL) and National Hockey League (NHL) fans, as…
The Opportunities in Trump’s Tariff Policies
Canadian economists agree that a sustained trade war with the US will mean higher costs, weaker consumer confidence, and reduced travel spending. Sport leagues,…
Out & About Spring 2025
PrimeTime Sports Management ConferenceNovember 10-12, 2024Toronto Spo Ho Xperience 2024October 28-29, 2024Charlottetown, PEI 2024 Petro-Canada Sport Leadership sportif conferenceNovember 14-15, 2024Regina Photos: Coaching Association…
Takeaways from the 2025 IVEY Sports Leadership Conference
The 2026 FIFA World Cup was a key topic of discussion during the annual IVEY Sports Leadership Conference in late January in London, Ont….
LAUREL WALZAK
Esport Trends to Watch By Connie Jeskie Crane The esports sector is robust. In 2022, Newzoo estimated total esports industry revenue had rocketed to…
OLYMPIC PRIDE BUT GAMES TOO COSTLY
Canada had much to celebrate at the Paris 2024 Olympics, but a new poll by the Angus Reid Institute reveals that most Canadians believe…
Out & About Throwback
20155 TO WATCHToronto 2015Nuit BlancheOttawa 20162016 World Cup of HockeyToronto 2017Canadian Sport Tourism Alliance [un] Golf and Sport Tourism FORE-umOttawa 2019Canadian Sport Tourism Alliance,…
Out & About Fall 2024
Sport Events Congress 2024March 13-15, 2024Winnipeg Jackalope MississaugaJuly 12-14, 2024Mississauga, ON Fan Expo TorontoAugust 21-24, 2024Toronto Canadian Gaming SummitJune 18-20, 2024Toronto Published October 2024
How Wagering is Driving Sport Event Strategies
Fan engagement with live sports is evolving at lightning speed. Canadian leagues are harnessing data from their partnerships with licensed betting operators to capitalize…
How a new cricket fundraiser taps into a growing sport and diverse fan base
By Angela Kryhul, Adrenalin editor On May 31, 2025, cricket enthusiasts of all ages and skill levels will pick up their bats and gather…
How HockeyFest pairs Canada’s favourite sport with a festival experience
By Angela Kryhul HockeyFest, founded in 2018, is a travelling street hockey festival blending Canada’s beloved sport with a family-friendly festival vibe. With a…
Drive Engagement: Why Activations Matter in Sponsorship Agreements
Sponsor partners are asking sport event hosts for more branded and social media content as well as hospitality and advertising opportunities to help drive…
Artificial Intelligence Roundup
How AI Impacts Associations and Not for Profits Ottawa Tourism and The Hague & Partners Convention Bureau surveyed associations and not-for-profit organizations to better…
Business Highlights from the 2024 NHL All-Star Weekend in Toronto
$54M estimated economic impact 35% rise in hotel accommodation demand 3K+ game contest entries 390K+ social reach from NHL content 20+ clients and media…
Canada can’t afford to fall behind
If Canada fails to address the critical shortage of hospitality workers, inadequate air access throughout the country and a shortfall in hotel accommodations, we…
How to Build a Female Fan Base
For sport organizations wishing to build their female fan base, Deloitte’s Sports Fan Insights study reveals that sports fandom and engagement among women is…
Out & About Spring 2024
Hyundai NHL Fan Fair 2024February 1–4, 2024Toronto Las Vegas FAM TourJanuary 22–26, 2024Las Vegas, Nevada PrimeTime Sports Management Conference 2023November 12–14, 2023Toronto Sponsorship Marketing…
How to Organize a Content Car Wash
With some planning, you can create batches of original video, audio and images for your sport organization. All in one day! By Wendy Helfenbaum…
Heart & Stroke Foundation’s Innovative CardiacCrash
Heart & Stroke Foundation’s innovative CardiacCrash program is an interactive, gamified approach to teaching basic CPR/AED skills. The fast-paced, teambuilding program provides enough practical…