Perceptions of Gaming & Esports

1st Generation Canadians (Ontario)

22%: I never really followed sports before getting into esports
28%: Esports is a sport for my generation
29%: Started playing because it gave me a safe place to be social with new people

TOP LEAGUES

1. NBA
2. NHL
3. NFL
4. MLB
5. MLS
6. NBA2K League
7. Call of Duty World League

TOP GAMES PLAYED

1. Call of Duty
2. EA Sports FIFA
3. NBA2K
4. Fornite
5. World of Warcraft

Source: Charlton Insights; A New Generation of Sports Fans—Understanding Esports Fandom in Ontario