According to historical CSLS data, investment by sponsors in cause properties has declined. For the latest study, sponsors were asked: “How important is cause when you decide to sponsor a particular property?”
54%
It depends: “Has to be contextually relevant to our brand”
22%
Impact oriented: “Eyeballs and meaningful integration”
15%
No value: “It’s rubbish investment and does nothing for the brand”
9%
Important: “Increasingly important for Gen Z”
Download the report at sponsorshiplandscape.com
