13TH ANNUAL CANADIAN SPONSORSHIP LANDSCAPE STUDY (CSLS)

According to historical CSLS data, investment by sponsors in cause properties has declined. For the latest study, sponsors were asked: “How important is cause when you decide to sponsor a particular property?”

54%

It depends: “Has to be contextually relevant to our brand”


22%

Impact oriented: “Eyeballs and meaningful integration”


15%

No value: “It’s rubbish investment and does nothing for the brand”


9%

Important: “Increasingly important for Gen Z”


Download the report at sponsorshiplandscape.com