Social Update
SOCIAL UPDATE Snapchat is expected to nearly triple its worldwide ad revenues over the coming year to an estimated US$935.46 million in 2017, according…
-Fall 2014-
Red Bull Crashed Ice
By Charlene Brooke, Fall 2014 Edmonton is renowned for embracing cold-weather sports and winter 2015 promises to be no exception as the city prepares…
SAVILLE COMMUNITY SPORTS CENTRE
By Angela Kryhul, Fall 2014 Over the past decade, stakeholders in Edmonton have pushed forward a collective vision to create a sophisticated and flexible…
Collectible: Rogers Cup and the Art of Tennis
Fall 2014 Rogers Cup presented by National Bank | Men’s Tournament | Toronto | August 2-10, 2014 Rogers Cup, Canada’s longest running and most prestigious professional tennis…
Mont-Tremblant, Quebec
By Astrid Van Den Broek, Fall 2014 When the name Mont-Tremblant comes up, you probably think of swooshing down slopes, n’est-ce pas? But this…
Instant Icon: Meet Big Joe
He’s the larger-than-life mascot of the Ottawa Redblacks, inspired by a 19th century French Canadian folk hero. Jeff Hunt, president, Ottawa Sports and Entertainment…
Sponsorship: What’s in a Name?
ooo 00 Many communities raise money by selling the naming rights to their sports facilities. The most obvious opportunity is to put a sponsor’s…
Full STEAM Ahead
By Astrid Van Den Broek, Fall 2014 It was an acronym that kept popping up: STEAM. Short for Sport Tourism Economic Assessment Model, this…
Breakfast of Champions
Amateur athletes need to start their days with the right nutrition. Here’s what’s cooking. ‘ By Bonnie Schiedel, Fall 2014 “In sports nutrition, timing…
Is Your Hotel Sports Friendly?
By Bonnie Schiedel, Fall 2014 Pro teams are the rock stars of the sports world and, like their musician counterparts, often make unusual demands…
Risk Management: Taking Kids Out of Country
For young athletes, travel to an international competition is a mind-blowing chance of a lifetime. Behind the scenes though, it’s not all glamour and…
apps FOR fan engagement
By Christine Wong, Fall 2014 Thanks to mobile technology, die-hard sports fans can carry a torch for their team of choice – anywhere, any…
Hockey Canada’s 100th Anniversary
Angela Kryhul spoke with Dean McIntosh, director, events and properties, Hockey Canada Fall 2014 How is Hockey Canada engaging Canadians during its year-long…
Volunteer Management: Welland International Flatwater Centre
By Charlene Brooke, Fall 2014 Only a few short hours spent at the Welland International Flatwater Centre (WIFC) is all it takes to…
A Collective Vision: St. John’s Region
STEP (Sport Tourism Event Partenership) St. John’s was created almost two years ago to advance the Newfoundland and Labrador capital region as a premiere…
Does your town have a sport hosting policy?
By Ron Johnson, Fall 2014 As a $3.6-billion business, there is no longer any doubt of Canadian sport tourism’s impact on everything from economics,…
Prime Time: Canada 55+ Games
Competitive events for the 55+ crowd are booming. Seniors are more fitness and health-conscious, and have higher disposable incomes, than previous generations. They love…
2014 Quidditch Global Games
Fall 2014 For many people, the term sport tourism suggests large crowds and iconic mainstream sports like hockey or soccer. But the rather magical…
Celebration in rider nation
‘ 101st Grey Cup Festival By John Schofield, Fall 2014 CHALLENGES With a population of just over 210,000, metro Regina is the Canadian Football…
Mud, Sweat & Tears
Fall 2014 THE EVENT Mudd, Sweat & Tears is a 10K obstacle course mud run that combines a location’s natural challenges with constructed obstacles….