Québec City
Centre Vidéotron The 18,000-seat Centre Vidéotron opened in 2015 and is the second largest arena in the province of Québec. The Centre was designed…
Articles
One-on-One: Katherine Henderson
What was top of mind when you took the reins at Curling Canada? I wanted to keep Canada at the forefront of curling. Most…
ScotDance
The Event Competitive Highland dancing blends artistic expression, cultural tradition and physical rigour—it’s been likened to sprinting on your toes while wearing 10 pounds…
Social Media Panel
Angela Kryhul: What’s the best way to get your social media strategy on-track? Marc Dinsdale: At Facebook and Instagram we’re talking to our partners…
Scoreboard
Source: ContentSquare. “Generation Z: The Coming of (Shopping) Age. A practical guide on how to attract and engage the new generation of consumers.”
Naming Rights
Why are naming rights an attractive opportunity for corporate sponsors? I think companies have individual motives for purchasing naming rights, but there are usually…
Q&A with PRP Inc.
“I focus on making 10-second memories, because your brain can only remember 10 seconds at a time. That could be the final touchdown, the…
Hired Guns: Charmaine Crooks
What drives you to devote so much of your time to sports activism and charities? I feel a sense of responsibility because sport gave…
Kickoff
Canadian Sport Tourism on the Rise Visitor expenditures associated with sport tourism surpassed $6.5 billion in 2015, a 13 per cent increase over 2014,…
Accommodations: Hotel Sponsorships
What do you do when the UFC wants everybody in town to know its fighters are staying at your hotel? Conversely, how do you…
VIP Packages
Your company’s best clients and top performers have likely seen the winning goal at the Stanley Cup finals, or they’ve sat in the by-invitation-only…
Winnipeg Shout-Out
Have you ever been to a Winnipeg Jets home game and witnessed the True North Shout-Out? Ever since the Jets returned to the city…
Lessons from Fort McMurray
Despite the challenges, the Regional Municipality of Wood Buffalo community and Baseball Canada pulled together to host 10 teams with 240 players, plus scouts, officials and…
Fantasy Free-for-all
Last August, a sold-out crowd of more than 15,000 packed Toronto’s Air Canada Centre for the North American finals of League of Legends, a…
Snapchat Geofilters
A Snapchat geofilter campaign that celebrated young Ontario athletes also scored big marketing points for Nike. Nike created a special geofilter used on the…
A Piece of the Action
What do you give the sports fanatic who’s already collected the T-shirt, the cap, the hoodie, the scarf, the bobbleheads and maybe even a…
Hockey de Rue – Together for the Kids
The Event In addition to building outdoor ice rinks in disadvantaged neighbourhoods across Quebec through its Bleu Blanc Bouge program, the Montreal Canadiens Children’s Foundation (MCCF)…
You Can Play
“That’s so gay!” “He throws like a girl!” Too often, words like these filter out from locker rooms across the country. We want our…
Canada in 2017: Industry Roundtable
Angela Kryhul: Tell us about a trend, opportunity or challenge that’s on your radar for 2017. David Patterson: One of the trends we’ve seen…