Stephanie Shostak
Stephanie Shostak President & CEO, Prism Consulting Services Ltd. A privacy professional specializing in privacy compliance and breach investigation, Shostak is also a tireless…
Articles
Esports in Canada
Esports in Canada is growing strong with revenue expected to reach US$19 million in 2019 and $37 million in 2023. That’s a very healthy…
Out & About
Canadian Sport Tourism Alliance Sport Events Congress, OttawaMarch 19–21, 2019 Sponsorship Marketing Council Canada Sponsorship Marketing Awards, TorontoApril 4, 2019 5 To Watch Canada’s…
What to Do When Things Go Wrong:
A Five-Step Guide to Planning For and Surviving the Inevitable—And Coming Out Ahead Author: Frank Supovitz When you manage the biggest events in sports…
13TH ANNUAL CANADIAN SPONSORSHIP LANDSCAPE STUDY (CSLS)
According to historical CSLS data, investment by sponsors in cause properties has declined. For the latest study, sponsors were asked: “How important is cause…
A perfect pairing
Your next wine tasting can benefit the Canadian Olympic Foundation with $1 from every bottle of Team Canada wine going toward its efforts to…
KEEP YOUR VOLUNTEERS HAPPY AND MOTIVATED
Invest in an online sign-up and training program Provide a comprehensive volunteer handbook Limit shifts; encourage rotation every 30 to 45 minutes Ensure volunteers…
EXTREME WEATHER
Advice from event organizers on navigating the new normal By Connie Jeske Crane For outdoor sport organizers, there’s nothing theoretical about climate change. With…
SEDMHA: NOVA SCOTIA’S BIG LITTLE TOURNAMENT
Abby MacDonald (#4) of the Metro East Inferno and Natasha Hahn (#3) of Fundy Highland Subway Selects in the Bantam Female A division Gold…
SPORT EVENT HOSTING: TIPS FROM THE WEST
Alberta Sport Leadership Conference, Edmonton, May 1–4, 2019 Alberta sport tourism leaders gathered the day before the annual Alberta Sport Leadership Conference in Edmonton…
Hayley Wickenheiser’s WickFest
Since Hayley Wickenheiser founded her annual WickFest hockey tournament in 2010 there have been numerous highlights. But one of the most touching moments for…
Managing Difficult Volunteers
The success of any sport competition depends upon the dedication, knowledge and generosity of its volunteers. But what about those who break the rules,…
Spotlight Alberta
The Neighbourly Thing To Do It seems that more cities across the country are pooling their resources with an eye to co-hosting sport competitions…
A Welcome MAT
Ontario’s new Municipal Accommodation Tax is a windfall for local sport tourism initiatives. By Bonnie Schiedel Taxes are rarely cause for celebration, but when…
Unconventional Spaces
Sports tourism is on the rise and convention centres across the country are eager to position their venues as a blank slate for hosting…
Abilities Centre
Bringing the community together. The Abilities Centre, a 125,000-sq.-ft. multi-use facility located in the town of Whitby, Ont., was designed as an inclusive environment…
Missing in Action
Political defections during international sport events are more common than you might think. Here’s what to do if visiting athletes or coaches go missing…
How to Build your Media Library
If you’ve ever “liked” a photo on Facebook or Instagram, you’ve experienced the thrill of engaging with beautiful photography. But, it takes a lot…
Cutting Big Data Down to Size
Powered by 40+ data sources, Environics’ PRIZM5 tool segments the Canadian population into clusters you can search by postal code. By Sarah B. Hood…
What’s Your Social ROI?
After an event, as organizers are gauging success, they naturally focus on traditional economic markers. And to be sure, sold-out competitions and hotels, and…