apps FOR fan engagement
By Christine Wong, Fall 2014 Thanks to mobile technology, die-hard sports fans can carry a torch for their team of choice – anywhere, any…
Articles
Hockey Canada’s 100th Anniversary
Angela Kryhul spoke with Dean McIntosh, director, events and properties, Hockey Canada Fall 2014 How is Hockey Canada engaging Canadians during its year-long…
Volunteer Management: Welland International Flatwater Centre
By Charlene Brooke, Fall 2014 Only a few short hours spent at the Welland International Flatwater Centre (WIFC) is all it takes to…
A Collective Vision: St. John’s Region
STEP (Sport Tourism Event Partenership) St. John’s was created almost two years ago to advance the Newfoundland and Labrador capital region as a premiere…
Does your town have a sport hosting policy?
By Ron Johnson, Fall 2014 As a $3.6-billion business, there is no longer any doubt of Canadian sport tourism’s impact on everything from economics,…
Prime Time: Canada 55+ Games
Competitive events for the 55+ crowd are booming. Seniors are more fitness and health-conscious, and have higher disposable incomes, than previous generations. They love…
2014 Quidditch Global Games
Fall 2014 For many people, the term sport tourism suggests large crowds and iconic mainstream sports like hockey or soccer. But the rather magical…
Celebration in rider nation
‘ 101st Grey Cup Festival By John Schofield, Fall 2014 CHALLENGES With a population of just over 210,000, metro Regina is the Canadian Football…
Mud, Sweat & Tears
Fall 2014 THE EVENT Mudd, Sweat & Tears is a 10K obstacle course mud run that combines a location’s natural challenges with constructed obstacles….
SeaWheeze Half-Marathon: Run. Yoga. Party.
Fall 2014 THE EVENT The incredibly loyal fans of Lululemon Athletica yoga wear wholeheartedly support this race, which takes place in downtown Vancouver…
CHASING SPORT TOURISM
By Ron Johnson, Fall 2014 It went down as the great blue jean and beer shortage of March, 2012. The northern Ontario town of…
ALL THE RIGHT TOOLS
By Astrid Van Den Broek, Spring 2014 The CSTA offers a comprehensive suite of tools and resources exclusively to its members When the city…
ONE-ON-ONE
The CSTA debuted in 2000 with 18 founding municipal members and a mandate to increase Canada’s capacity to attract and host sport tourism events….
WINTER WONDERS
By Connie Jeske Crane, Spring 2014 The managers of three much-beloved annual winter events describe how smaller communities can achieve impressive and influential events…
Thunder Bay 2016 CAN-AM POLICE-FIRE GAMES
The City of Thunder Bay, Ont., is gearing up to host the 2016 Can-Am Police-Fire Games, a multi-sport event for law enforcement, emergency medical…