Fans First
Photo: Toronto Blue Jays Everyone’s talking about fan engagement, but in a world of fragmented media and short attention spans, what does that really…
Spring 2016
David Hopkinson
Hired as a ‘day one’ employee of the Toronto Raptors in 1994, David Hopkinson has played a key role in the growth of Maple…
Mobile Nation
Source: comSCORE “The Global Mobile Report: How Multi-platform Audiences & Engagement Compare in the U.S., Canada, U.K. and Beyond” 2015.
Mosaic Stadium Reborn
Mosaic Stadium Reborn By John Schofield There’s a new stadium going up in the City of Regina that Mayor Michael Fougere says will…
Out & About
Photos: Coaching Association of Canada / Association canadienne des entraîneurs
Let Loose
When 365 Sports founder Jesse Fulton was just a young skater kid, he had his first taste of experiential marketing. He attended a skateboard…
Hope for the best plan for the worst
Start early There are lots of pieces of the puzzle to consider, from the vaccination rates of visiting athletes, to air quality issues, to…
Risk Management Strategies for Sport Events
What keeps sport event managers up at night? Logistics… participant safety (the possibility of serious injury or fatality)… and a lack of resources are…
Drones 101
Camera-fitted drones can bring us lyrical, sometimes achingly beautiful footage. But there’s more to it than the bird’s-eye views, fantastic manoeuvrability, excellent camera quality…
Ontario Lacrosse Festival
The Event Lacrosse has been called Canada’s first organized sport because it originated with First Nations people. So it’s fitting that Iroquois Park Sports…
All-star for everyone
It’s NBA Canada’s time to shine. All-Star 2016 was much more than a mid-February frenzy of star athletes, celebrities and exclusive parties. NBA Canada…
Enter the Fan Zone
Why are a growing number of Canadian destinations creating fan zones where people congregate, party and even watch the game on a big screen……
Elevate the fan experience
Last fall, as the Toronto Blue Jays roared towards the post-season, there was one moment that best illustrated fan excitement: On October 16,…
Bay of Quinte Region, Ontario
Photos: Bay of Quinte Tourism If you’ve ever travelled the length of highway between Montreal and Toronto, you can appreciate the centrality of…
Tyler Mazereeuw
Tyler Mazereeuw has spent 14 years forging partnerships between some of Canada’s biggest properties and brands in film, fashion, live arts, music, and most…
CSTA updates toolkit
CSTA Updates Toolkit The Canadian Sport Tourism Alliance is updating its selection of industry tools and resources. The popular Sport Tourism Economic Assessment Model…
Facebook Sports Stadium is a virtual fan zone
Facebook Sports Stadium is a Virtual Fan Zone When Facebook unveiled Sports Stadium in January (just in time for the NFL Conference Championships and…
League of Legends a varsity sport?
League of Legends a varsity sport? Robert Morris University was the first to make the video game League of Legends a varsity sport and…
Smart Wearables
Smart Wearables AthleteIQ surveyed 763 athletes about their wearable fitness devices. The majority of these athletes participate in triathlons, followed by obstacle course racing…
Flying Circus
What does freestyle skiing have to do with circus acrobatics? It’s not such an odd pairing if you consider that both involve flying through…