What Travellers Value Now

Destinations looking to attract more visitors during 2023 will find lots of useful insights in Expedia Group’s Traveler Value Index 2023. Canada was among 11 countries included in this report, which takes a close look at post-pandemic traveller preferences and needs.

Top Considerations
When Booking Travel

Atypical, low pricing 

Ability to get a full refund on cancelled bookings 

Ability to change bookings without  fees or penalty 

Enhanced and frequent cleaning/disinfection methods 

Contactless experience throughout trip

Most appealing travel deals

33%  A complimentary add-on (e.g., free parking or checked bag)

33%  A discount for booking 4-12 weeks in advance

32%  A discount for booking a package

22%  A discount for booking last minute

22%  A discount for a longer trip or stay

21%  A discount for booking through a mobile app

Travellers Want to Know More About:

  • Locally-owned businesses and restaurants 
  • How to best engage with local cultures and communities 
  • Lower-impact transportation options 
  • Environmentally conscious accommodations 
  • Destinations that support Indigenous cultures and heritages

SOURCE: Expedia Group’s Traveler Value Index 2023. The consumer research was conducted in 11 markets (Canada, Australia, Brazil, France, Germany, Japan, Mexico, South Africa, South Korea, the United Kingdom and the United States).

Published April, 2023

0 replies on “What Travellers Value Now”