Destinations looking to attract more visitors during 2023 will find lots of useful insights in Expedia Group’s Traveler Value Index 2023. Canada was among 11 countries included in this report, which takes a close look at post-pandemic traveller preferences and needs.
Top Considerations
When Booking Travel
→ Atypical, low pricing
→ Ability to get a full refund on cancelled bookings
→ Ability to change bookings without fees or penalty
→ Enhanced and frequent cleaning/disinfection methods
→ Contactless experience throughout trip
Most appealing travel deals
33% A complimentary add-on (e.g., free parking or checked bag)
33% A discount for booking 4-12 weeks in advance
32% A discount for booking a package
22% A discount for booking last minute
22% A discount for a longer trip or stay
21% A discount for booking through a mobile app
Travellers Want to Know More About:
- Locally-owned businesses and restaurants
- How to best engage with local cultures and communities
- Lower-impact transportation options
- Environmentally conscious accommodations
- Destinations that support Indigenous cultures and heritages
SOURCE: Expedia Group’s Traveler Value Index 2023. The consumer research was conducted in 11 markets (Canada, Australia, Brazil, France, Germany, Japan, Mexico, South Africa, South Korea, the United Kingdom and the United States).
Published April, 2023
