PARTNERSHIP LAUNCHES FIRST INITIATIVES
By Cindy McGlynn Gymnastics Canada and Cirque du Soleil awarded the first ever Cirque du Soleil Artistic Performance Award to Olympian Félix Dolci at…
Inside Track
2027 WORLD JUNIORS COMING TO EDMONTON AND RED DEER
By Cindy McGlynn Edmonton and Red Deer will co-host the 2027 IIHF World Junior Championship from December 26, 2026, to January 5, 2027. Edmonton’s…
BRANTFORD CENTRE TO HOST BULLDOGS AND BIG EVENTS
By Cindy McGlynn Brantford’s new Sports & Entertainment Centre could break ground in 2026 and open its doors by late 2027. The 5,000-seat venue…
READY FOR ARCTIC WINTER GAMES
By Cindy McGlynn Biathlon Yukon’s new $3.8-million Whitehorse facility hosted the snowshoe and ski biathlon races for the 2026 Arctic Winter Games. Funded by…
PICKLEBALL CANADA FACILITY GUIDE BOOK
By Cindy McGlynn Facility shortages are one of the biggest barriers to accessing this popular sport. Pickleball Canada’s free Facility Guidebook aims to help. Developed with IPoP (Inclusive Place of Pickleball), it answers key questions about leasing, buying or…
ROGERS CHARITY CLASSIC RAISES $26.6M FOR ALBERTA YOUTH
By Cindy McGlynn Richard Green and other PGA stars raised a record $26.6 million for 316 Alberta children’s charities at the 2025 Rogers Charity…
F1’S POPULARITY FUELLED BY GEN Z AND WOMEN
By Cindy McGlynn High speeds and great stories mean F1 racing is quickly growing in popularity, with Gen Z fans and women leading the…
Early Days for AI Adoption
An Alberta exploratory study finds early AI use by sports and recreation departments is focused on brainstorming and time savings. By Angela Kryhul AI is showing up…
SPOHOX 2025: Lessons in Resilience, Innovation and Community
From shark attacks to urban snowboarding, SPOHOX 2025 offered actionable insights on resilience, risk-taking, efficiency and community impact. By Angela Kryhul Launched in 2023…
RAINBOW REGISTERED
Setting the Standard for Inclusive Practices By Angela Kryhul Rainbow Registered accreditation is emerging as a national benchmark for organizations committed to diversity and…
Out + About Fall 2025
Sport Events Congress March 18-20, 2025 Calgary Canadian Meetings + Events Expo August 12-13, 2025 Toronto Tourisme Outaouais Toronto Blue Jays Game Client appreciation event May 14, 2025 CCAA Canadian Collegiate…
AI is the future fans already expect
Two recent studies show just how much artificial intelligence is already reshaping fan expectations. Today’s audiences want personalized, real-time and immersive engagement, and they…
Going the Distance
Sports fans are fuelling the bleisure travel trend, extending game days into getaways with family and friends. According to Expedia Group’s 2025 Sports Tourism…
Blocking the Trolls
How Calgary Wild FC is protecting its players from digital harms. By Sarah B. Hood As a soccer player, your shin guards protect you…
Rugby Canada and The Tragically Hip Join Forces for Women’s Rugby
A partnership between Rugby Canada and The Tragically Hip aims to raise $1 million in support of Canada’s women’s rugby team. Central to the…
Hate the Player in production
Production kicked off this past summer on Hate the Player: The Ben Johnson Story, a six episode comedic miniseries reexamining the Canadian sprinter’s 1988…
We Were Broncos documentary series
Ryan Straschnitzki, paralyzed in the 2018 Humboldt Broncos hockey team bus crash, stars in We Were Broncos, a six-part AMI documentary series. The story…
PwC Survey: Younger fans spend more, watch differently
A recent PwC survey highlights a pivotal shift in how younger fans, ages 18 to 34, engage with sports. With shrinking attention spans and…
IMPACT X Spotlights Bold Sports Sponsorships
Impact X: Where Creativity Meets Performance, an annual showcase from SportsPro and SportQuake, features 50 standout case studies of brand partnerships driving innovation in…
Boston Pizza’s Recipe for Laughs
Boston Pizza turned up the fun for sports fans this year with two unforgettable campaigns. In April, the restaurant chain debuted Champion Room Spray,…