Focus on sponsorship activation
CIBC’s Big Game Strategy CIBC was all in this past summer as lead partner of the Toronto 2015 Pan Am/Parapan Am Games. From branded…
Fall 2015
Ticket Deposit Drives
If the competition to host the 2017 Tim Hortons Brier is any indication, crowdsourcing may well become part of the bid process Crowdsourcing…
Lessons From a Pride House
When Toronto won the bid to host the Pan Am/Parapan Am Games, a big idea began to percolate: Let’s make Toronto 2015 the most…
Fuelling Women Champions
A new, multi-year program spearheaded by Dairy Farmers of Canada aims to get more women and girls involved in sports. That includes making women’s…
Montreal’s Jackalope Action Sports Festival
The Event Like its namesake, an imaginary animal that’s half-jackrabbit and half-antelope, Montreal’s Jackalope Action Sports Festival is a composite beast. The exuberant three-day…
Livestream your event
When organizers of the British Columbia High School Track & Field Championships decided to livestream the event on a new website called AthleticsCanada.tv, they…
On the Fly: Strategies for Team Air Travel
Team perks Competition for team travel dollars is heating up, and airlines are continually tweaking their offerings. On October 1, WestJet began providing each…
Mental Health First Aid
An expanding program trains mental health crisis responders across Canada By Sarah B. Hood No major sports event takes place without first aid…
Setting Standards of Sustainability
Crowds. Traffic. Trash. Debt. As growth within Canada’s sport tourism sector continues at a healthy clip, there’s more awareness of the potential risks for…
Whistler’s Racecation Strategy
For sport events, the racecation concept is arrestingly simple: why not encourage attendees to linger and turn their trip into a holistic vacation? In…
How to Write a Killer Proposal
Why are so many events still offering the typical gold, silver and bronze sponsorship packages? The idea of gold, silver and bronze has…
Canadian tire covers all the bases
Canadian Tire Covers All The Bases From the playground to the podium: that, in a nutshell, sums up Canadian Tire’s commitment to both amateur…
Airbnb plays ball
For an increasingly athletic-looking Airbnb, Inc., it was a game-winning goal, a home run and a slam dunk rolled into one. In March,…
Host Your Special Event at a Sports Hall of Fame
Hockey Hall of Fame and museum Toronto Claim to Fame: Here’s where hockey lovers can touch, hug or kiss the venerable Stanley Cup,…
Fort McMurray Alberta
Fort McMurray is well known for its role in the oil and gas industry, but it also has the potential to become a powerhouse…
Planning for the future
More than 10 years in the planning and execution, the Canada Games Sport for Life Centre combines a renovation and a new build that…