Youth Hesitant To Return To Sport
With restrictions lifting on sport participation across the country, two recent reports warn that young people likely won’t participate at the same levels seen…
Golf Canada Plans New Opportunities Via Sports Betting Deal
By Angela Kryhul In late August, Golf Canada signaled its entry into the world of single-event sports wagering by signing theScore Bet as their…
Training the Next Generation
Canadian sport business students have spent a year doing their version of the hunkered-at-home COVID-19 pivot. What might the new normal look like once…
REINVENTION: Activate Positive Change
When COVID-19 abruptly shuttered most sporting events and competitions, industry leaders devoted some of the downtime to reviewing, refreshing and even reinventing internal matters…
Digit Murphy, NWHL
Murphy tells how dedication and support for education, empowerment and inclusion is creating a sport culture where women and girls can be fearlessly female.By…
A Game Plan for Reopening
How are stadiums and arenas reinventing the in-venue experience? ADRENALIN spoke with managers of sport venues across the country about what fans can expect…
Post-COVID: Attitudes toward data privacy
The worldwide pandemic has increased consumer awareness of data privacy and some segments of the global population are becoming more comfortable with providing their…
Why Incorporate?
Incorporating your sports organization can protect members against liability and provide fiscal guidance and structure. So why do many organizations avoid doing so? Lawyer…
Sport Tourism Canada 2020 PRESTIGE Awards
Sport Tourism Canada has awarded eight 2020 PRESTIGE Awards to worthy recipients representing events, organizations, sponsors and volunteers. View the list of winners as…
Vancouver Crafts Regional Esports Strategy
Vancouver has the potential to become an important international live esports event hub, according to Vancouver Esports Strategy, a new report by the Vancouver…
Lessons from the Edmonton Bubble
By Angela Kryhul Edmonton has created a blueprint for sport bubbles thanks to its successful hosting of the 2020 NHL postseason. During a recent…
Game Plan 2021
The 2021 sports calendar has become a moving target, with event organizers forced to plan for a season despite unpredictable variables. Four very different…
Listen! Collaborate! Adapt!
Faced with restrictions on mass gatherings throughout the country, Special Olympics Canada (SOC), along with its 12 Provincial/Territorial Chapters, suspended all in-person programs and…
Bouncing Back
A ROAD MAP FOR RENEWAL Bouncing Back! is a strategy for Canada’s return to sport hosting. Authored by members of Sport Tourism Canada’s COVID-19…
Insurance Priorities for Sport Events
COVID-19 has changed the landscape when it comes to insuring your organization and safely hosting sporting events. SACHA VAILLANCOURT, vice-president of Montreal-based insurance brokerage…
Captive Audience
How the Canadian Olympic Committee engaged fans with its We Are All Team Canada campaign By Wendy Helfenbaum When the 2020 Tokyo Olympic Games…
Bubbles + Hubs
2020 was the year of the bubble for professional sports leagues determined to return to safe play amid pandemic-related uncertainties. Here is a closer…
Match Manipulation: Are you taking it seriously?
Industry leaders say the Canadian sport system is at significant risk of match manipulation that can result from the pressures of sport gambling. They’re…
Dan Wilcock, CEO, Canada Games Council
Dan Wilcock has a plum job in Canadian sporting circles. Last September, he joined the Canada Games Council (CGC) as president and CEO. As…
Lac La Biche On Target
2019 World Archery 3D Championships By Sarah B. Hood There were some doubts when Lac La Biche, Alta., a hamlet of 2,520 people, bid…