The Value of Sport Tourism
Sport tourism’s impact on the Canadian economy was $7.4 billion in 2019—a reminder of the important role sports will play in getting communities back…
Single-Game Betting: What’s in it for your Organization?
Single-event sports betting brings the promise of new partnerships and revenue growth as well as giving a boost to fan engagement. JEFF HARRIS, head…
Tokyo 2020 Paralympic Games: Stories That Resonate
Communications expert and former CBC journalist, TEDDY KATZ, served as media attaché for the Refugee Paralympic Team during the Tokyo 2020 Paralympic Games. Katz…
Right on Track
Quebec City’s new Centre de glaces Intact Assurance is ready to showcase top speed-skating talentBy Wendy Helfenbaum Just in time to celebrate the Quebec…
Safety First
How COVID-19 has changed first-aid protocolsBy Sarah B. Hood As first-aid responders grow more sophisticated in safeguarding people from injury and disease, it seems…
Stepping Up for Athletes
Last May, KRISTA VAN SLINGERLAND—who holds a PhD in Human Kinetics and helped create the Canadian Centre for Mental Health and Sport—became Game Plan’s…
Unified 2024
In April, Canada Basketball introduced Unified 2024, a multi-year program designed to lead its equity, diversity and inclusion (EDI) strategy. The organization plans to…
Sports Stars on Call
Cameo makes the dream of connecting personally with sports heroes come true. Choose from either a pre-recorded or live video call. The wide-ranging talent…
In-Venue QR Codes
Dozens of sport venues across the U.S., including Amon G. Carter Stadium in Fort Worth, Texas (pictured), have introduced QR codes from Digital Seat…
Esport Monopoly
ESL Gaming has put a new twist on an iconic board game with Esport Monopoly. Players strategize to buy major tournaments like DreamHack, invest…
The Immersive Playground
Montreal-based Moment Factory is bringing the world of video games into playgrounds, gymnasiums and other public spaces using cutting-edge technologies and creative multimedia content….
Hamilton Hosts 108th Grey Cup
COVID-19 may have sidelined last year’s Grey Cup, but the city of Hamilton, Ont., is coming back in true ‘Hammer’ fashion as it prepares…
Grant MacDonald, Chief Operating Officer, Sport Tourism Canada
A veteran of sport event hosting and strategic business process development, Grant MacDonald takes the reins at Sport Tourism Canada (STC) as the industry…
Youth Hesitant To Return To Sport
With restrictions lifting on sport participation across the country, two recent reports warn that young people likely won’t participate at the same levels seen…
Golf Canada Plans New Opportunities Via Sports Betting Deal
By Angela Kryhul In late August, Golf Canada signaled its entry into the world of single-event sports wagering by signing theScore Bet as their…
Training the Next Generation
Canadian sport business students have spent a year doing their version of the hunkered-at-home COVID-19 pivot. What might the new normal look like once…
REINVENTION: Activate Positive Change
When COVID-19 abruptly shuttered most sporting events and competitions, industry leaders devoted some of the downtime to reviewing, refreshing and even reinventing internal matters…
Digit Murphy, NWHL
Murphy tells how dedication and support for education, empowerment and inclusion is creating a sport culture where women and girls can be fearlessly female.By…
A Game Plan for Reopening
How are stadiums and arenas reinventing the in-venue experience? ADRENALIN spoke with managers of sport venues across the country about what fans can expect…
Post-COVID: Attitudes toward data privacy
The worldwide pandemic has increased consumer awareness of data privacy and some segments of the global population are becoming more comfortable with providing their…