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-SPRING 2021-, Articles, Inside Track

Why Incorporate?

Incorporating your sports organization can protect members against liability and provide fiscal guidance and structure. So why do many organizations avoid doing so? Lawyer…

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-SPRING 2021-, Articles, Inside Track

Sport Tourism Canada 2020 PRESTIGE Awards

Sport Tourism Canada has awarded eight 2020 PRESTIGE Awards to worthy recipients representing events, organizations, sponsors and volunteers. View the list of winners as…

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-SPRING 2021-, Articles, Inside Track

Vancouver Crafts Regional Esports Strategy

Vancouver has the potential to become an important international live esports event hub, according to Vancouver Esports Strategy, a new report by the Vancouver…

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-SPRING 2021-, Articles, Inside Track

Lessons from the Edmonton Bubble

By Angela Kryhul Edmonton has created a blueprint for sport bubbles thanks to its successful hosting of the 2020 NHL postseason. During a recent…

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-FALL 2020-, Articles, Features

Game Plan 2021

The 2021 sports calendar has become a moving target, with event organizers forced to plan for a season despite unpredictable variables. Four very different…

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-FALL 2020-, Articles, Game Changers

Listen! Collaborate! Adapt!

Faced with restrictions on mass gatherings throughout the country, Special Olympics Canada (SOC), along with its 12 Provincial/Territorial Chapters, suspended all in-person programs and…

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-FALL 2020-, Articles, Inside Track

Bouncing Back

A ROAD MAP FOR RENEWAL Bouncing Back! is a strategy for Canada’s return to sport hosting. Authored by members of Sport Tourism Canada’s COVID-19…

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-FALL 2020-, Articles, Inside Track

Insurance Priorities for Sport Events

COVID-19 has changed the landscape when it comes to insuring your organization and safely hosting sporting events. SACHA VAILLANCOURT, vice-president of Montreal-based insurance brokerage…

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-FALL 2020-, Articles, Marketing & Sponsorship

Captive Audience

How the Canadian Olympic Committee engaged fans with its We Are All Team Canada campaign By Wendy Helfenbaum When the 2020 Tokyo Olympic Games…

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-FALL 2020-, Articles, Features

Bubbles + Hubs

2020 was the year of the bubble for professional sports leagues determined to return to safe play amid pandemic-related uncertainties.  Here is a closer…

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-Spring 2020-, Articles, Features

Match Manipulation: Are you taking it seriously?

Industry leaders say the Canadian sport system is at significant risk of match manipulation that can result from the pressures of sport gambling. They’re…

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-Spring 2020-, Articles, Game Changers

Dan Wilcock, CEO, Canada Games Council

Dan Wilcock has a plum job in Canadian sporting circles. Last September, he joined the Canada Games Council (CGC) as president and CEO. As…

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-Spring 2020-, Articles, Event Profiles

Lac La Biche On Target

2019 World Archery 3D Championships By Sarah B. Hood There were some doubts when Lac La Biche, Alta., a hamlet of 2,520 people, bid…

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-Spring 2020-, Articles, Inside Track

What’s keeping you up at night?

Industry leaders discussed pressing sport tourism issues at the Canadian Sport Tourism Alliance’s 2019 [un] GOLF and Sport Tourism FORE-um. Here are just a…

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-Spring 2020-, Articles, Inside Track

Engage Audiences with these interactive apps

Conference organizers are using polling, games and trivia to interact with attendees. Here are just a few of the apps available to improve engagement:…

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-Spring 2020-, Articles, Inside Track

Perceptions of Gaming & Esports

1st Generation Canadians (Ontario) 22%: I never really followed sports before getting into esports28%: Esports is a sport for my generation29%: Started playing because…

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-Spring 2020-, Articles, Inside Track

Take on the Trolls

Tips and tricks for managing nasty comments and cyberbullying in your social media feeds By Connie Jeske Crane On January 2, 2019, during overtime…

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-Spring 2020-, Articles, Features

Incredible + Memorable!

These Four Hands-on Sport Experiences Will Wow Your VIPs Planning a reward experience for your high achievers? Why not shake things up a little…

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-Spring 2020-, Articles, Marketing & Sponsorship

More Meaningful Sponsorships

By Bonnie Schiedel Sport organizations and corporations have a long history when it comes to sponsorship—the corporation gives the funds, goods or services, and…

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-Spring 2020-, Articles, Features

Work-life Wellness

Because employee well-being is multifaceted, employers are offering unique benefits that go beyond conventional health plans, according to a survey of more than 1,000…

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