Petro-Canada Sport Leadership Sportif Conferences
The Coaching Association of Canada is returning to face-to-face events. The annual Petro-Canada Sport Leadership Sportif Conference will take place online and in-person at…
Nielsen: The Rise of Multiscreen Viewing
The general population of sports fans increased their multiscreen viewing activities by an average of 5% over the last year, with this percentage doubling…
Tennis Year-Round
With only 750 publicly accessible, covered tennis courts across the country (that’s only one year-round court for every 50,000 people), Tennis Canada is on…
Canada Summer Games: Niagara 2022
A year-long postponement due to COVID-19 hasn’t dampened the spirits of organizers of the Niagara Canada Summer Games, originally set for August 2021. This…
A Sports Betting Milestone
On April 4, 2022, Ontario, which is Canada’s largest market for sports wagering, made single-event betting even more accessible with the launch of iGaming…
#TapeOutHate Campaign
Budweiser Canada and the Hockey Diversity Alliance (HDA) are selling rolls of hockey tape printed with words of solidarity in support of HDA’s anti-racism…
Kellogg’s Off the Couch Bags
Now that recreation leagues are starting back up, Kellogg’s has launched a quirky campaign designed to get everyone off the couch and active again….
Seeing Green
Climate Pledge Arena sets new benchmarks for sustainable design By Wendy Helfenbaum Seattle’s new Climate Pledge Arena embraced the legacy of its historic site…
50/50 Fundraisers
Going virtual takes 50/50 draws to astonishing new heights By Sarah B. Hood With the loss of ticket revenue and in-stadium fundraising opportunities over…
The Value of Sport Tourism
Sport tourism’s impact on the Canadian economy was $7.4 billion in 2019—a reminder of the important role sports will play in getting communities back…
Single-Game Betting: What’s in it for your Organization?
Single-event sports betting brings the promise of new partnerships and revenue growth as well as giving a boost to fan engagement. JEFF HARRIS, head…
Tokyo 2020 Paralympic Games: Stories That Resonate
Communications expert and former CBC journalist, TEDDY KATZ, served as media attaché for the Refugee Paralympic Team during the Tokyo 2020 Paralympic Games. Katz…
Right on Track
Quebec City’s new Centre de glaces Intact Assurance is ready to showcase top speed-skating talentBy Wendy Helfenbaum Just in time to celebrate the Quebec…
Safety First
How COVID-19 has changed first-aid protocolsBy Sarah B. Hood As first-aid responders grow more sophisticated in safeguarding people from injury and disease, it seems…
Stepping Up for Athletes
Last May, KRISTA VAN SLINGERLAND—who holds a PhD in Human Kinetics and helped create the Canadian Centre for Mental Health and Sport—became Game Plan’s…
Unified 2024
In April, Canada Basketball introduced Unified 2024, a multi-year program designed to lead its equity, diversity and inclusion (EDI) strategy. The organization plans to…
Sports Stars on Call
Cameo makes the dream of connecting personally with sports heroes come true. Choose from either a pre-recorded or live video call. The wide-ranging talent…
In-Venue QR Codes
Dozens of sport venues across the U.S., including Amon G. Carter Stadium in Fort Worth, Texas (pictured), have introduced QR codes from Digital Seat…
Esport Monopoly
ESL Gaming has put a new twist on an iconic board game with Esport Monopoly. Players strategize to buy major tournaments like DreamHack, invest…
The Immersive Playground
Montreal-based Moment Factory is bringing the world of video games into playgrounds, gymnasiums and other public spaces using cutting-edge technologies and creative multimedia content….