How to Organize a Content Car Wash
With some planning, you can create batches of original video, audio and images for your sport organization. All in one day! By Wendy Helfenbaum…
Articles
From Grassroots to the Major Leagues
How FanSaves is building an innovative approach to fan engagement. By Angela Kryhul Remembering the winner of a live sports competition is easy, but…
Groundbreakers: Professional Women’s Hockey League
How the nascent league is building fandom with the help of key sponsors. By Doug Wallace With six teams so far—Toronto, Ottawa, Montreal, Boston,…
Ottawa, Ontario
Ottawa is no stranger to hosting prestigious provincial, national and international sport events, including the World Men’s Curling Championship and the World Rugby Pacific…
Legacy Spaces
How sport organizations can engage with the Gord Downie & Chanie Wenjack fund
Heart & Stroke Foundation’s Innovative CardiacCrash
Heart & Stroke Foundation’s innovative CardiacCrash program is an interactive, gamified approach to teaching basic CPR/AED skills. The fast-paced, teambuilding program provides enough practical…
Pickleball Meets Pedicures
A hilarious new Destination Canada campaign, promoting wintertime vacations, pairs the pickleball craze with an exclusive pop-up spa experience. The DinkDunk Pickleball Spa—named after…
Simple Actions Make Big Impacts
Sustainability takes centre court at Tennis Canada’s National Bank Open in Montreal and Toronto. By Sarah B. Hood People have been talking about climate…
Jacqueline Ryan
As CEO of the Canadian Olympic Foundation and chief brand and commercial officer for the Canadian Olympic Committee, Jacqueline Ryan is known as a passionate marketer and fundraiser who prioritizes social impact.
Beyond Doping
Sport industry experts and international law enforcement say match fixing poses an even bigger threat to the integrity of sport than doping.
The Indigenous-led Model
Why the Indigenous-led bid for the 2030 Winter Games is a template for future sport-hosting partnerships.
Burning Questions
How do you plan for the unthinkable? That was a question faced by some 200,000 Canadians who were placed under evacuation orders…
Smarter Spending
Insider tips for controlling group travel costs and getting the best value.
Penticton, British Columbia
Nestled in British Columbia’s stunning South Okanagan Valley, the City of Penticton is a favourite destination for pro athletes, amateur competitors and weekend warriors alike.
Richmond Olympic Oval
This versatile venue is designed to host everything from sport competitions and teambuilding programs to gala events.
World Police & Fire Games
How Winnipeg hosted the largest sporting event in Manitoba’s history By Allan Lynch The World Police & Fire Games (WPFG) are a global event…
Ontario Parasport Games
Durham Region leaned into its past sport hosting experience while introducing creative legacy initiatives By Allan Lynch Durham Region so enjoyed hosting the 2019…
Finding Your Way on Campus
Post-secondary campuses can be large, complex and a bit confusing for first-time visitors. Melissa McKay, director, strategic events, Office of Advancement at the University…
Arctic Winter Games 2023
By Wendy Helfenbaum Planning a major multi-sport event is challenging enough without a pandemic blowing in to upend everyone’s hard work with starts and…
How Two Medal Designers Reached for the Stars
By Allan Lynch This year, athletes are mining the Maritimes for medals. Specifically, the gold, silver and bronze that were handed out during the…