Rock League Sweeps into Action
The Curling Group will launch Rock League, the first global professional curling league, in April 2026. Featuring mixed-gender franchises from Canada, Europe, Asia-Pacific and…
Articles
AI and Apps are Redefining the Fan Experience
Sports fans are demanding more personalized, real-time and immersive experiences, according to a new IBM study. By Angela Kryhul, Editor, ADRENALIN A new global…
AI Search: Visibility Strategies for Sport Organizations
AI Overviews is reshaping how people find information online. To stay visible, your content needs credibility, clarity and must present across the platforms AI…
Want a More Engaging Event? Start with the Speaker
In today’s fast-changing workplace, the right speaker can do more than just deliver a talk—they can spark transformation. As Adrien Tombari, founder of Montreal-based…
Opening Doors to Para Sports
An expert panel explores ideas to enhance inclusivity in sports, from making venues and accommodations more accessible to increasing the visibility of para sports…
Softball Canada’s New Indigenous-Themed Logo
Nationwide consultation informs a graphic image that represents First Nations, Inuit and Métis Cultures. By Sarah B. Hood In 2015, the Truth and Reconciliation…
How to Hire a Motorcoach
By Allan Lynch While Steppenwolf celebrated unscripted adventure, sports teams have schedules to keep and no time for unplanned diversions. After years of pandemic…
How to Reduce Food Waste at your Sporting Event
By Connie Jeske Crane “What happens with that food?” More fans today ask about waste, says Sharnell Hordo, vice-president, hospitality for Rogers Place and…
Tips for Creating Neuro Inclusive Spaces
By Connie Jeske Crane By their nature, sporting events tend to pack a wallop of sensory stimulation—the slap of pucks or thwack of racquets,…
ISU Short Track World Tour
How Speed Skating Canada organized an international event in just one week. By Sarah B. Hood No one at Speed Skating Canada expected to…
Charlottetown, PEI
By Angela Kryhul As the sport hosting capital of Prince Edwad Island, competitions are woven into Charlottetown’s fabric. With sport hosting expertise, passionate volunteers…
Mitigating The Meltdown
How outdoor sports stakeholders can manage the effects of warmer winters. By Wendy Helfenbaum EACH YEAR, the Canadian snowsports industry generates $9.1 billion in…
Strength in Numbers
New Brunswick’s New Sports Tourism Strategy By Angela Kryhul NEW BRUNSWICK is developing a sport tourism strategy that aims to pool resources, maximize strengths…
DIANA MATHESON
By Wendy Helfenbaum Diana Matheson, founder and chief growth officer of Canada’s new professional women’s soccer league, the Northern Super League (NSL), debuted the…
BY THE NUMBERS: 2025 IIHF WORLD JUNIOR CHAMPIONSHIP
DECEMBER 26, 2024 – JANUARY 5, 2025OTTAWA SOURCE: HOCKEY CANADA
BY THE NUMBERS: INVICTUS GAMES 2025
FEBRUARY 8-16, 2025VANCOUVER AND WHISTLER SOURCE: INVICTUS GAMES VANCOUVER WHISTLER 2025 Photos: Invictus Games Vancouver Whistler 2025 Published March 2025
SPORT TOURISM SUSTAINABILITY 101
The white paper Sustainability 101 for Sports Tourism, by Sports ETA and Rico Solutions, provides practical strategies to integrate sustainability into sports tourism, enhancing…
HOCKEY FAN INSIGHTS
Vividata has released a new report comparing the attitudes and actions of Professional Women’s Hockey League (PWHL) and National Hockey League (NHL) fans, as…
The Opportunities in Trump’s Tariff Policies
Canadian economists agree that a sustained trade war with the US will mean higher costs, weaker consumer confidence, and reduced travel spending. Sport leagues,…
RESIDENT SENTIMENT: How Locals Really Feel About Tourism
A new study reveals that cost of living and quality of life are top of mind. By Angela Kryhul WHAT DO CANADIANS REALLY THINK…