Articles

Game Plan 2021

The 2021 sports calendar has become a moving target, with event organizers forced to plan for a season despite unpredictable variables. Four very different…

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Listen! Collaborate! Adapt!

Faced with restrictions on mass gatherings throughout the country, Special Olympics Canada (SOC), along with its 12 Provincial/Territorial Chapters, suspended all in-person programs and…

Bouncing Back

A ROAD MAP FOR RENEWAL Bouncing Back! is a strategy for Canada’s return to sport hosting. Authored by members of Sport Tourism Canada’s COVID-19…

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Captive Audience

How the Canadian Olympic Committee engaged fans with its We Are All Team Canada campaign By Wendy Helfenbaum When the 2020 Tokyo Olympic Games…

Bubbles + Hubs

2020 was the year of the bubble for professional sports leagues determined to return to safe play amid pandemic-related uncertainties.  Here is a closer…

Take on the Trolls

Tips and tricks for managing nasty comments and cyberbullying in your social media feeds By Connie Jeske Crane On January 2, 2019, during overtime…

Incredible + Memorable!

These Four Hands-on Sport Experiences Will Wow Your VIPs Planning a reward experience for your high achievers? Why not shake things up a little…

More Meaningful Sponsorships

By Bonnie Schiedel Sport organizations and corporations have a long history when it comes to sponsorship—the corporation gives the funds, goods or services, and…

Work-life Wellness

Because employee well-being is multifaceted, employers are offering unique benefits that go beyond conventional health plans, according to a survey of more than 1,000…

Put on a Happy Place

Workplace health and wellness is a cause that’s easy to embrace. It boosts productivity, busts absenteeism and feels great. But how can you tell…

Site Selection Services

Site selection companies aim to save time and money—it’s worth looking into. By Connie Jeske Crane SERVICES AT A GLANCEWhat assistance can site selection…

Spotlight: British Columbia

Sport Hosting VancouverMAXIMIZING POTENTIAL Sport Hosting Vancouver is helping the city’s mainstay sport events reach full potential via proactive strategies to attract international competitors…

Out + About

Canadian Sports Tourism Alliance [un] GOLF and Sport Tourism FORE-umOttawaNovember 21, 2019 PrimeTime Sports Management ConferenceTorontoNovember 17-19, 2019 Red Bull AdrenaLANTorontoDecember 7-8, 2019 Coaching…