Articles

NBA’s 75th Shop

NBA’s 75th Shop

The strategy behind limited-edition collectibles celebrating iconic moments in Canadian basketball By Wendy Helfenbaum Throughout the NBA’s 75th Anniversary Season in 2021-22, NBA Canada…

Sport, Diversity & Race

The Future of Sport Lab’s Sport, Diversity & Race study examines notions of racism and discrimination in Canadian sport from the perspectives of 32…

The EVOLVE Project

The EVOLVE Project

How BC Artistic Swimming created a healthier organizational culture By Connie Jeske Crane Several years ago, after making significant changes to its board and…

Nova Scotia Invests $10M

Nova Scotia is investing $10.1 million to improve sport and recreation infrastructure in the province. Of the total, the Banook Canoe Club receives $3…

Tennis Year-Round

Tennis Year-Round

With only 750 publicly accessible, covered tennis courts across the country (that’s only one year-round court for every 50,000 people), Tennis Canada is on…

A Sports Betting Milestone

A Sports Betting Milestone

On April 4, 2022, Ontario, which is Canada’s largest market for sports wagering, made single-event betting even more accessible with the launch of iGaming…