Boston Pizza turned up the fun for sports fans this year with two unforgettable campaigns.
In April, the restaurant chain debuted Champion Room Spray, a scent designed to capture the essence of a winning hockey team’s locker room: bubbly champagne, Canadian lager, used hockey pucks and sweaty hockey gear.
On Father’s Day weekend, Boston Pizza offered High Tea at BP, a playful twist on afternoon tea featuring tiered trays of dad-friendly treats such as pizza slices, ribs and crispy chicken wings, all washed down with ice cold beer poured straight from a teapot.
Published October 2025
