By Cindy McGlynn
High speeds and great stories mean F1 racing is quickly growing in popularity, with Gen Z fans and women leading the charge. The Formula 1 and Motorsport Network’s 2025 Global Fan survey shows remarkable fan engagement, including:
- 90% say they’re emotionally invested in race outcomes
- 61% engage with F1 content daily
“The sport is embedded in culture now,” said Stefano Domenicali, president & CEO of Formula 1.
Published March 2026
