Canadian sports fans are embracing AI-powered tools, but they want tech that makes game day easier, faster and more personal. The IBM Sports Intelligence Report, based on a survey of 20,589 sports fans in 12 countries, including 2,047 in Canada, found 68% of surveyed Canadian sports fans see value in AI-powered sports features. More than half want faster event recaps (54%), greater access to favourite players and teams (52%) and more personalized experiences (51%).
Real-time statistical insights and predictions ranked as the most valuable AI feature, but trust matters: 51% cite accuracy as a driver of trust in AI-generated sports content.
Source: IBM Sports Intelligence Report
Published October 2026
