1 — 71% increase in women’s sports minutes viewed (2022 to 2025)
2 — 19% decline in share of audiences reporting “no interest” in women’s sports
3 — 52% of consumers agree brands and sponsors should invest more in women’s sports
Photo: PWHL
4 — 18% increase in women viewers to WNBA draft from 2025, with significant growth in Black and Hispanic viewers
5 — 45% of the audience for the first national broadcast of the PWHL were women
6 — 30% of National Women’s Soccer League fans bought a brand after watching a game and seeing a sponsorship, outpacing sponsorship conversion for multiple men’s leagues
7 — 46% of women are interested in football, up from 40.5% in 2023
8 — 60% of women’s sports fans have switched brands based on a company’s values or actions
9 — 69% of women’s sports fans view a brand more positively when it partners with athletes connected to their interests
10 — 48% of soccer fans are also fans of one or more women’s professional sports leagues
Source: Nielsen
Published October 2026
