Pitch Perfect
Inside Cricket to Conquer Cancer, Canada’s largest street cricket fundraiser. By Angela Kryhul The inaugural Cricket to Conquer Cancer united survivors, caregivers, athletes, celebrities…
Fall 2025
Terry Fox National Ride of Hope
Marking the 45th anniversary of Terry Fox’s iconic Marathon of Hope By Cindy McGlynn ACCIDENTALLY OVERSHOOTING a scheduled turn-off in Belleville, ON, was hardly…
Canada’s Moment
As official host cities, Toronto and Vancouver will showcase Canadian culture, world-class venues and a deep passion for the beautiful game. By Sarah B….
Calgary, Alberta
Calgary has earned its place among the world’s premier sports cities. From the legacy of the 1988 Olympic Winter Games to hosting professional leagues…
TERESA RESCH, TORONTO TEMPO
By Cindy McGlynn Teresa Resch is the president of WNBA Toronto and the Toronto Tempo, the first WNBA expansion team outside the US. We…
Pickleball Hits the Sweet Spot
By Cindy McGlynn There’s just no operating manual for managing the kind of growth pickleball is experiencing in Canada right now. With 90,000 paid members and…
Data Driven
The future of sports is generative AI. Are you ready? By Connie Jeske Crane IN SPORTS, AI seems to be accelerating beyond hype to…
RAINBOW REGISTERED
Setting the Standard for Inclusive Practices By Angela Kryhul Rainbow Registered accreditation is emerging as a national benchmark for organizations committed to diversity and…
Out + About Fall 2025
Sport Events Congress March 18-20, 2025 Calgary Canadian Meetings + Events Expo August 12-13, 2025 Toronto Tourisme Outaouais Toronto Blue Jays Game Client appreciation event May 14, 2025 CCAA Canadian Collegiate…
AI is the future fans already expect
Two recent studies show just how much artificial intelligence is already reshaping fan expectations. Today’s audiences want personalized, real-time and immersive engagement, and they…
Going the Distance
Sports fans are fuelling the bleisure travel trend, extending game days into getaways with family and friends. According to Expedia Group’s 2025 Sports Tourism…
Blocking the Trolls
How Calgary Wild FC is protecting its players from digital harms. By Sarah B. Hood As a soccer player, your shin guards protect you…
Rugby Canada and The Tragically Hip Join Forces for Women’s Rugby
A partnership between Rugby Canada and The Tragically Hip aims to raise $1 million in support of Canada’s women’s rugby team. Central to the…
Hate the Player in production
Production kicked off this past summer on Hate the Player: The Ben Johnson Story, a six episode comedic miniseries reexamining the Canadian sprinter’s 1988…
We Were Broncos documentary series
Ryan Straschnitzki, paralyzed in the 2018 Humboldt Broncos hockey team bus crash, stars in We Were Broncos, a six-part AMI documentary series. The story…
PwC Survey: Younger fans spend more, watch differently
A recent PwC survey highlights a pivotal shift in how younger fans, ages 18 to 34, engage with sports. With shrinking attention spans and…
IMPACT X Spotlights Bold Sports Sponsorships
Impact X: Where Creativity Meets Performance, an annual showcase from SportsPro and SportQuake, features 50 standout case studies of brand partnerships driving innovation in…
Boston Pizza’s Recipe for Laughs
Boston Pizza turned up the fun for sports fans this year with two unforgettable campaigns. In April, the restaurant chain debuted Champion Room Spray,…
Let’s Get Phygital: Where Physical Sport Meets Digital Gaming
Phygital International has announced Abu Dhabi as the host city for the Games of the Future 2025, taking place December 18 to 23. The…
Rock League Sweeps into Action
The Curling Group will launch Rock League, the first global professional curling league, in April 2026. Featuring mixed-gender franchises from Canada, Europe, Asia-Pacific and…