Montréal has the key to sustainability in sports
We all want our favourite destinations to remain as beautiful in 100 years as they are today. That’s the principle behind the proactive sustainable…
Drive Engagement: Why Activations Matter in Sponsorship Agreements
Sponsor partners are asking sport event hosts for more branded and social media content as well as hospitality and advertising opportunities to help drive…
City of Charlottetown Wins Bid to Host Spo Ho Xperience™ 2024
(February 20, 2024) – Canada’s newest emerging sport tourism industry event is heading to Charlottetown, Prince Edward Island. The Spo Ho Xperience™ Event Planning…
Finalists Announced for the 2024 Sport Tourism Canada’s PRESTIGE Awards
Kingston, February 16, 2024 — Sport Tourism Canada (STC) proudly announces the finalists for the 2024 PRESTIGE Awards which recognize exceptional sport tourism initiatives, multisport…
Travel Manitoba and Tourism Winnipeg are thrilled to host the 2024 Sport Events Congress March 13–15, 2024 at the RBC Convention Centre Winnipeg
Find out about the hospitality Manitoba is known for as SEC24 creates opportunities for learning and networking among the hundreds of registered sport organizations…
AI in Event Planning: Insights from Industry Professionals
Everyone’s talking about artificial intelligence (AI), but how much do event planning professionals really know about it and the opportunities for using this tool…
SEA you at SPOHOX24!
The 2024 edition of Canada’s emerging sport hosting industry event, Spo Ho Xperience™ is scheduled for October 28-29, 2024. Our boutique-style event is designed…
STRATEGIES TO ENGAGE FANS AND GROW REVENUE YEAR-ROUND
From digital offers to partner collaborations, a panel of experts share advice for making your sports marketing budget work harder. The panel discussion took…
Making Waves: Touchdown Atlantic Generated $10M in Overall Economic Impact
TORONTO (October 27, 2023)—An independent study by Sport Tourism Canada has measured the overall economic impact of the 2023 edition of Touchdown Atlantic and…
Indigenous Tourism Ontario and Sport Tourism Canada: Helping Indigenous Sport Tourism Take Off in Ontario
Mississauga, ON, Oct. 25, 2023 /CNW/ – Indigenous Tourism Ontario (ITO) has officially partnered through a Memorandum of Understanding (MOU) with Sport Tourism Canada (STC), recognizing…
Plan ahead for medical emergencies
By Sarah B. Hood It’s something every sport event organizer needs but never wants to use: Medical emergency planning may seem like an afterthought,…
The Celebrate NL strategy for attracting major sport events
By Angela Kryhul Eighteen months ago, Celebrate NL was born. The Government of Newfoundland and Labrador created this new crown corporation to attract major…
Congratulations to the 5 to Watch Winners!
We are thrilled to announce this year’s winners for the 2023 5 to Watch: Canada’s Sports Business Awards. Co-presented by Canadian Tire and TSN…
Join the Spo Ho Xperience™ Think Tank and Shape the Future of Sport Hosting in Canada!
[Ottawa, August 23, 2023] – The Spo Ho Xperience™ is set to revolutionize the sport hosting industry in Canada by bringing together visionaries, professionals,…
STC Launches The Stoll Report on Canadian Sport Event Funding
August 21, 2023 — In partnership with Dr. Jennifer Stoll, Grant MacDonald, and Dr. Blake Price, Sport Tourism Canada (STC) is pleased to announce…
Canada Soccer and TELUS Announce New Multi-Year Partnership
The dynamic multi-year partnership brings together two organizations to drive meaningful change in communities across Canada, including supporting the advancement of gender equity through…
Finding Your Way on Campus
Post-secondary campuses can be large, complex and a bit confusing for first-time visitors. Melissa McKay, director, strategic events, Office of Advancement at the University…
Calgary National Bank Challenger Returns to the OSTEN & VICTOR Alberta Tennis Centre in Calgary this November
Tickets are now on sale to attend this internationally renowned men’s and women’s tournament CALGARY, Alberta, June 27, 2023 (GLOBE NEWSWIRE) — The organizers…
Spo Ho Xperience™ Co-Chairs Announce Preliminary Speaker Line-Up
DISRUPTERS, FORWARD-THINKERS and CHANGEMAKERS lead sport hosting discussions in Ottawa June 15, 2023 ….The three Co-Chairs of Spo Ho Xperience™ (SPOHOX23™) have announced thepreliminary…
How MLSE’s Gaming Venue Builds Community Connections
Raptors Uprising, Toronto’s official NBA 2K League team, moved into the high-tech Bell Gaming Centre just over a year ago. Bryce Eldridge, director of…