Game Plan for Growth
For niche sports seeking a larger stage, Ringette Canada offers a sharp case study in purposeful growth. By Connie Jeske Crane WITH A STRING…
Fall 2026
Love Before Legacy
With no roster history or iconic moments to draw on, Toronto Tempo built its audience from the ground up by creating strong community belonging…
Idea File
Toronto Marriott City Centre, the only hotel in North America located inside a Major League Baseball stadium, recently introduced The Rawlings Room. Created in…
Fan Travel Motivation
A YouGov report on sport tourism across Canada, Mexico and the US shows fans are travelling for the total experience, including atmosphere, excitement and…
10 Ways Women are Reshaping Sports & Fandom
1 — 71% increase in women’s sports minutes viewed (2022 to 2025) 2 — 19% decline in share of audiences reporting “no interest” in…
Sponsorship Holds Strong
Sponsorship is now worth $4.7-billion in Canada, with an estimated $2.99 billion spent on sponsorship rights fees in 2025. According to the 20th Canadian…
NFL Fandom Runs Deep in Canada
The NFL has built a serious fanbase north of the border. New Vividata research shows 10.5 million Canadian adults identify as NFL fans, with…
How AI is Reshaping Fan Expectations
Canadian sports fans are embracing AI-powered tools, but they want tech that makes game day easier, faster and more personal. The IBM Sports Intelligence…