The general population of sports fans increased their multiscreen viewing activities by an average of 5% over the last year, with this percentage doubling to 10% among Gen Z, according to Nielsen’s Fans Are Changing the Game, 2022 Global Sports Marketing Report. In total, 47% of the people who watch sports on TV or digital platforms simultaneously watch other live content.
ACTIVITIES WHILE WATCHING SPORTS
Check/write emails
Gen Z: 24%
General population: 21%
Play games online
Gen Z: 31%
General population: 20%
Talk on the phone
Gen Z: 28%
General population: 24%
Use apps
Gen Z: 46%
General population: 35%
Use social media platforms
Gen Z: 43%
General population: 32%
Text/SMS message
Gen Z: 27%
General population: 20%
Order food delivery
Gen Z: 27%
General population: 18%
Originally published in the ADRENALIN Spring 2022 issue.
