Now that recreation leagues are starting back up, Kellogg’s has launched a quirky campaign designed to get everyone off the couch and active again. Off the Couch Bags is a limited-edition line of sports bags that promote the Vector cereal brand and are “made from the couches we’ve been stuck on for so long,” according to the cereal maker. Handcrafted in Canada from actual, pre-loved couches, the lineup includes the cheekily named Slapshottoman, the Socctional, the 40-Loveseat, the Ol’ Leather and the Chestpressterfield.
Originally published in the ADRENALIN Spring 2022 issue.