TOP THREE WAYS THAT ENGAGED FANS CONSUME SPORTS
54% Watch live on TV
27% Social media
27% Reading print or online
PREFERRED LENGTH AND FORMAT OF SPORTS CONTENT
34% Watch games in their entirety
28% Watch clips or highlights of games
29% Both
9% Neither
Source: Global Sports Media Landscape, YouGov, 2023
MOST POPULAR SPORTS AMONG GAMERS WORLDWIDE
1. Football/soccer
2. Basketball
3. Esports
4. Swimming
5. Table tennis
Source: YouGov Global Profiles; April 2023
