Sport Tourism Canada conducts Economic Impact Study for event in July 2021
November 4, 2021—The City of Leduc benefited from over $387,000 in overall economic activity as a result of the successful hosting of the 2021 Canadian Junior Girls Golf Championship. The championship was held from July 20 to 23 at the Leduc Golf and Country Club.
Sport Tourism Canada used the STEAMPRO2.0 economic impact assessment modelto analyze visitor data gathered by on-site surveyors to complete an Economic Impact Study. During these face-to-face surveys, data was gathered to create spending profiles of event attendees.
The event drew 400 visitors to the City of Leduc. Their combined spending totalled nearly $222,000 during their time attending the event, including accommodations, restaurant meals, other food, transportation, shopping and recreation. The majority of the visitors stayed overnight, with the average stay being 4.7 nights.
The study also outlines initial expenditures (operational expenses) at nearly $97,000. This included costs accrued by Golf Canada and the organizing committee in Leduc. Additionally, the event supported $96,626 in local wages and salaries.
In the COVID-19 related section of the report, 99 per cent of the respondents felt safe at the event in light of health protocols in place. As well, the majority of visitors indicated they would be likely to return again to Leduc and would also recommend it as a destination to others.
“Golf Canada brings our National Amateur Championships from coast-to-coast providing playing opportunities for golfers of all ages and abilities,” indicated Mary Beth McKenna, Golf Canada’s Tournament Director. “The City of Leduc truly embraced this event, so we are thrilled with the Canadian Junior Girls Championship’s economic impact on the community. The championship was able to realize its impact through the STEAMPRO2.0 economic impact assessment model which will be incredibly helpful for future hosting.”
Of note, the study also shows that the event generated more than $467,000 in overall economic impact for the province; it boosted the provincial gross domestic product (GDP) by $238,318; and supported $90,648 in tax revenue across Canada.
About STEAMPRO2.0
This economic impact model was developed by STC in partnership with the Canadian Tourism Research Institute (CTRI) at The Conference Board of Canada. The CTRI serves the travel and tourism industry in providing sound economic forecasts and models with timely and insightful interpretation of data specifically relevant to travel. The model makes use of the most current and detailed input-output tables and multipliers available from Statistics Canada and leverages the credibility and robustness of sector specific tax data available from Statistics Canada’s Government Revenues Attributable to Tourism (GRAT) report.
The STEAMPRO2.0model been used since 2002 on over 300 EI assessments from small-town events to major multi-sport and international games and contains 100% Canadian data to directly reflect what took place at the specific event in the specific Canadian host community. It is considered the ‘gold standard’ in the field of economic impact assessment, providing credible and Canadian economic impact results.
About Sport Tourism Canada (STC)
Sport Tourism Canada is a non-governmental, member-based, capacity-building organization that promotes sport tourism as a grassroots economic development initiative at the community level. STC services over 500 members across Canada, including 130 municipalities, 300 national and provincial sport, multi-sport and major games organizations and a variety of other sport and tourism industry partners. Sport tourism is the fastest growing segment of the tourism industry in Canada with over $7.4 billion in annual spending by domestic and international visitors and is central to local and regional economic recovery from COVID-19.
About City of Leduc
Leduc is a growing, dynamic city in the heart of Canada’s economic engine. Conveniently located at the crossroads of air, highway and rail transportation, Leduc is the centre of innovation, entrepreneurship and quality of life. As a regional leader, the City of Leduc, together with neighbouring municipalities, plays a key role in protecting the integrity of Edmonton International Airport (EIA) and leading economic development in the region, including EIA Airport City.
Media Inquiries
City of Leduc
E: media@leduc.ca
Barb MacDonald, Communications Consultant
Sport Tourism Canada
T: 613-521-7314
E: bmacdonald@sporttourismcanada.com
