19TH ANNUAL CANADIAN SPONSORSHIP LANDSCAPE STUDY
Sponsorship is gaining momentum. The latest edition of the Annual Canadian Sponsorship Landscape Study (covering the 2024 calendar year) reveals industry growth attributed to…
Spring 2026
OUT + ABOUT SPRING 2026
SpoHo XperienceOctober 29-30, 2025Regina 5 To Watch 2025Canada’s Sports Business AwardsOctober 23, 2025Toronto PrimeTime Sports Management ConferenceNovember 2-4, 2025Toronto PHOTOS: KRISTINA LAUKKANEN
SOURCING INDIGENOUS-MADE ARTISTS AND GIFTS
Indspire’s Gift Guide is a great resource for sport event organizers seeking beautiful, authentic gifts By Wendy Helfenbaum To celebrate Indigenous artists’ creativity and…
Doing More with Less
The new playbook for event gifting and recognition. By Angela Kryhul As budgets tighten and expectations rise, rewards and recognition are entering a more…
Care Where it Counts
Inside Whimble’s Event-ready Model By Cindy McGlynn Whimble founder and CEO Emma Brown has spent a lot of time at football games. It’s not…
Safeguarding the Beautiful Game
Toronto and Vancouver go all out for safety and security By Sarah B. Hood To call the global men’s soccer championship a big undertaking…
2025 Canada Games
New facilities, revived sports, sustainability benchmarks and community buy-in ensure the 2025 Canada Games have lasting impact. By Allan Lynch Fast facts: 2025 Canada…
Skijoring
A wild fusion of rodeo culture and full-throttle ski racing. By Connie Jeske Crane What is Skijoring? Skijor Canada calls skijoring one of the…
REGINA: BUILT TO HOST
By Angela Kryhul You can’t talk about sport in Regina without mentioning the Saskatchewan Roughriders, Mosaic Stadium and the REAL District. Together, they anchor…
GROWTH MINDSET
Inside the Royal Canadian Legion’s Mission to Expand the Legion National Youth Track and Field Championships By Connie Jeske Crane The alumni list is…
HOCKEY CANADA’S INDIGENOUS ADVISORY CIRCLE
By Wendy Helfenbaum IN NOVEMBER 2025, Hockey Canada created its first Indigenous Advisory Circle (IAC) to guide efforts to advance reconciliation with Indigenous Peoples…