Artificial Intelligence Roundup
How AI Impacts Associations and Not for Profits Ottawa Tourism and The Hague & Partners Convention Bureau surveyed associations and not-for-profit organizations to better…
-SPRING 2024-
Business Highlights from the 2024 NHL All-Star Weekend in Toronto
$54M estimated economic impact 35% rise in hotel accommodation demand 3K+ game contest entries 390K+ social reach from NHL content 20+ clients and media…
Canada can’t afford to fall behind
If Canada fails to address the critical shortage of hospitality workers, inadequate air access throughout the country and a shortfall in hotel accommodations, we…
How to Build a Female Fan Base
For sport organizations wishing to build their female fan base, Deloitte’s Sports Fan Insights study reveals that sports fandom and engagement among women is…
Hoop Dreams: WNBA Goods platform boosts small business growth
WNBA Goods platform boosts small business growth By Wendy Helfenbaum In anticipation of the first Women’s National Basketball Association (WNBA) game in Canada last…
Out & About Spring 2024
Hyundai NHL Fan Fair 2024February 1–4, 2024Toronto Las Vegas FAM TourJanuary 22–26, 2024Las Vegas, Nevada PrimeTime Sports Management Conference 2023November 12–14, 2023Toronto Sponsorship Marketing…
How to Organize a Content Car Wash
With some planning, you can create batches of original video, audio and images for your sport organization. All in one day! By Wendy Helfenbaum…
From Grassroots to the Major Leagues
How FanSaves is building an innovative approach to fan engagement. By Angela Kryhul Remembering the winner of a live sports competition is easy, but…
Groundbreakers: Professional Women’s Hockey League
How the nascent league is building fandom with the help of key sponsors. By Doug Wallace With six teams so far—Toronto, Ottawa, Montreal, Boston,…
Ottawa, Ontario
Ottawa is no stranger to hosting prestigious provincial, national and international sport events, including the World Men’s Curling Championship and the World Rugby Pacific…
Legacy Spaces
How sport organizations can engage with the Gord Downie & Chanie Wenjack fund
Heart & Stroke Foundation’s Innovative CardiacCrash
Heart & Stroke Foundation’s innovative CardiacCrash program is an interactive, gamified approach to teaching basic CPR/AED skills. The fast-paced, teambuilding program provides enough practical…
Pickleball Meets Pedicures
A hilarious new Destination Canada campaign, promoting wintertime vacations, pairs the pickleball craze with an exclusive pop-up spa experience. The DinkDunk Pickleball Spa—named after…
Simple Actions Make Big Impacts
Sustainability takes centre court at Tennis Canada’s National Bank Open in Montreal and Toronto. By Sarah B. Hood People have been talking about climate…
Jacqueline Ryan
As CEO of the Canadian Olympic Foundation and chief brand and commercial officer for the Canadian Olympic Committee, Jacqueline Ryan is known as a passionate marketer and fundraiser who prioritizes social impact.