#TapeOutHate Campaign

Photo: CNW Group/Budweiser Canada

Budweiser Canada and the Hockey Diversity Alliance (HDA) are selling rolls of hockey tape printed with words of solidarity in support of HDA’s anti-racism initiatives. The #TapeOutHate campaign contributes $1 for every roll of tape sold. A powerful two-minute video is meant to raise awareness, spark meaningful conversations and rally hockey fans—and Canadians at-large—to stand together against intolerance in hockey.

Originally published in the ADRENALIN Spring 2022 issue.

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